Senior Associate, MarTech Platform & Campaign Innovation Lead

 

Location Designation: Hybrid - 3 days per week 

 

 

 

Level: PF4 | Individual Contributor | RA Marketing Digital Team 

 

This role connects marketing strategy with the technology that powers it. You’ll sit within the RA Marketing Digital Team and serve as the bridge between campaign stakeholders and the platform teams that deliver them. You’ll oversee the roadmap, backlog, and delivery cadence for AEM (websites), DAM (content library), and SFMC (email journeys). Your work will turn marketing needs into clear, actionable plans, guiding execution from idea through delivery. You’ll help ensure campaigns launch faster, platforms scale smarter, and stakeholders stay aligned at every step. 

 

Key Responsibilities:

• Manage the MarTech platform roadmap and backlog. Collaborate with IT and digital product teams to prioritize work, plan sprints, and lead QA/UAT for releases that support marketing goals. 

• Translate marketing and campaign strategies into clear, testable user stories with defined acceptance criteria. Ensure alignment across teams and traceability from idea to execution. 

• Drive adoption of advanced platform features including journey orchestration, dynamic content, automation, and cross-channel integrations. 

• Pilot and scale innovations such as AI tagging, predictive insights, or dynamic forms to improve advisor engagement. 

• Keep stakeholders informed through regular updates, risk reviews, and demos that build alignment and confidence. 

What Success Looks Like 

• Platform enhancements launch on time and support campaign goals 

• AEM, DAM, and SFMC are stable, scalable, and responsive to evolving needs 

• Stakeholders feel supported and looped in throughout the delivery process 

• MarTech is recognized as a driver of business value, not just infrastructure 

• Work is delivered in sync with campaign cycles, with ownership from backlog to release 

• Agile practices are used to continuously improve quality, speed, and collaboration 

 

Qualifications:

• Experience with AEM, DAM, SFMC, or similar platforms 

• Familiarity with annuities, financial services, or B2B marketing preferred 

• Experience working in Agile teams or alongside product owners 

• Proficient in writing user stories and acceptance criteria (e.g., using Jira) 

• Strong cross-functional communication and planning skills 

• Comfortable managing dependencies across technical, marketing, and content teams 

• Technically curious, business-minded, and focused on continuous improvement #LI-JM14

 

Pay Transparency

Salary Range: $124,000-$177,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

 

Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.

 

Company Overview 

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. 

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. 

As a Fortune 100 mut