Senior Manager, Customer Marketing

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

We’re seeking a strategic, results-oriented Customer Marketing Senior Manager to shape the customer journey and drive growth across our Buying Group and Independent Retail channels. This role is critical in creating and executing insight-led, performance-driven marketing programs that support our House of Brands and accelerate conversion across both .com and in-store environments.

As the strategic bridge between our brands, retail partners, and internal sales teams, you will lead fully integrated campaigns—from digital activations to on-the-ground events—anchored in measurable business outcomes. Success in this role requires not only exceptional execution but also a demonstrated ability to deliver ROI, foster cross-functional alignment, and scale best practices across the organization.

Position

Senior Manager, Customer Marketing

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

Customer Journey & Conversion Strategy

• Develop and execute integrated marketing plans that drive traffic, engagement, and conversion throughout the full path-to-purchase—across both digital and physical retail channels.

• Leverage customer insights, behavioral data, and industry trends to continuously optimize marketing effectiveness.

Program Leadership & ROI Accountability

• Own key performance indicators and ROI metrics; establish clear goals, measure impact, and adapt strategies in collaboration with sales, finance, and analytics teams.

• Translate business objectives into actionable marketing strategies that deliver measurable outcomes.

Retailer & Brand Collaboration

• Serve as the primary marketing lead for Buying Group and Independent Retail partners, leading co-branded campaigns, shopper marketing programs, and retail activations aligned with brand and sales goals.

• Champion strategic alignment between internal stakeholders and external partners.

Customer Engagement & Event Management

• Lead planning and execution of customer-facing events such as tradeshows, product launches, and account planning sessions, ensuring brand-forward experiences that drive business value.

Insight-Led Marketing Activation

• Use customer data, market intelligence, and retail trends to craft highly targeted and relevant campaigns.

• Present quarterly performance recaps and identify strategic growth opportunities for each customer segment.

Budget & Investment Management

• Manage direct marketing and co-op budgets with a focus on efficiency, impact, and strategic alignment.

• Ensure transparency, accuracy, and accountability in all spend decisions.

Channel Enablement & Content Development

• Build and deploy turnkey activation toolkits for trade programs, promotions, product launches, and influencer marketing.

• Elevate the digital footprint of independent retailers through custom content, local value messaging, and tools that inspire shopping local.

Cross-Functional Influence & Strategy Translation

• Act as the conduit between external retail partners and internal teams (e.g., sales, product, training, and brand).

• Translate customer feedback and market dynamics into actionable go-to-market recommendations that enhance brand and commercial performance.

What You Bring

• A performance-first mindset with a passion for continuous improvement.

• A customer-centric approach that balances brand integrity with retail channel dynamics.

• Strong ability to lead through influence, collaborate across functions, and solve complex challenges.

• Confidence in transforming insights into bold, actionable strategies.

• A collaborative s