Sr. Designer Marketing Communications

Building the people that build the world.

With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world.  Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development.  We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.

 

This is a position with The Marley Company, a parent company which provides administrative support to the SPX Enterprises HVAC Heating businesses (such as WM Technologies, LLC, Marley Engineered Products, LLC, Patterson-Kelley, LLC)  and includes all Weil-McLain® branded products.

 

How you will make an Impact (Job Summary)

SPX is a diverse team of unique individuals who all make an impact. As a Senior Graphic Designer, you will be responsible for the graphic design and development of multi-channel digital and print marketing communications and campaigns. This role will support initiatives for multi-product brands and work closely with other marketing team members to create, finalize, and distribute internal and external communications.

 

What you can expect in this role (Job Responsibilities)

While each day brings new opportunities at SPX, your core responsibilities will be:

Develop and design multi-channel marketing content and ensure the messaging is effective and on strategy. The responsibilities break down into these specific areas:

• Research, design, and at times help write complex or specialized sales collateral that is effective and appropriate for the intended audience
• Develop and maintain digital and print graphic design concepts (e.g., art, color themes, photographs, web pages) to support the organization's image, identity, and brands with an equal eye on how content/copy contributes to the overall design and messaging strategy
• Understanding of journey maps, positioning statements and other key content creation methodologies that identify the voice of the customer and deliver brand value through marketing communications
• Create and oversee all graphic design assets needed during the commercialization process: graphic design, packaging design, photography, video, digital assets, websites, social media and in-store environments
• Create social media graphics using digital best practices across platforms with optimized images, video assets and scheduling and publishing platforms
• Manage day-to-day website maintenance and review of site content to ensure it meets the latest product and company standards
• Pull and review web analytics reports and provide follow-up recommendations for improving website traffic, lead generation, and marketing initiatives in general
• Assist Brand Managers and external agencies with the overall support of our SEO strategy and serve as an in-house resource with support of external resources
• Apply various marketing communication strategies to create an impression, raise awareness, and encourage a response by the target audience

 

Continuous Improvement is one of our leadership values and as such there is a focus on optimizing learning and results in the following ways:

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