Sr. Director Product Management: Addressability

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The Addressability PM will be responsible for creating the vision and strategy for an entire suite of addressability related products, to enable targeted advertising in a safe, privacy compliant, and future-proofed way. This person will act as a customer advocate, documenting core jobs to be done and leading discovery across teams. This PM will focus on enabling use cases for brands, publishers, and platforms across LiveRamp’s product suite.

To be successful, candidates must be comfortable with ambiguity and possess working knowledge of the ad tech ecosystem, programmatic bidding, privacy law, and the systems that enable advertising on the web, in mobile, and across display. The ability to effectively context switch is critical as you could be on a call with a VP of Marketing and diving deep into acceptance criteria with a senior engineer within the span of an hour.  It is key that this Product Manager is hands on with internal teams and customers.  We work in a fast-paced environment in which you are empowered to make decisions in a small team setting.  We are looking for a self-starter that welcomes challenges and has fun solving complex problems to join us.

You will:

• Contribute to the prioritization and roadmap of Addressability products and capabilities by working closely with commercial and business developments teams to ensure that we have the scale and customer demand to support the needs of the market and our customers.

• Work closely with Commercial, Legal, Product and Engineering leadership to ensure our Addressability products are staying ahead of privacy and partner requirements.

• Work closely with operations and product intelligence teams to provide the right level of visibility into key 3rd party metrics and usage patterns to shape future product decisions.

• Work on multiple complex initiatives at once, across different phases of the Product Development Lifecycle.

• Meet with customers to understand their needs and communicate how the roadmap will address them such as marketers, publishers, and platforms.

• Write clear, concise requirements documents, RFCs, and user stories for engineers to be able to easily understand the what and why of a product or feature idea.

• Manage prioritization and trade-offs within your product area, working closely with the engineering team(s) and other stakeholders.

• Ensure that all products that you create adhere to our stringent data ethics standards and follow the requirements of the privacy law.

• Analyze the competitive landscape of your product area including uptake in new markets to find gaps and opportunities for LiveRamp to explore.

• Collaborate with Commercialization, Sales Enablement, and Operational teams to educate and drive the roll out of new products that you build through product development lifecycle (PDLC) gates.

Your team will: 

• Support you and collaborate with you on complex problems with you

• Provide all of the Tools and Training you need to understand our methodology and workflows

• Give guidance and timely feedback on questions that you have

• Offer you opportunities to build your skillset and provide plenty of growth opportunities

About you: 

• 4-6+ Years of experience in a Product Management role

• Experience in the online advertising vertical and understanding of industry.

• Firm understanding of the Product Development Lifecycle (PDLC)