Sr. Manager Consumer Experience Planning (Temp 5 months)

Purpose & Overall Relevance for the Organization:

 

Support the development of Omnichannel consumer experience strategic plan for the market in line with global principles and guide clusters/countries to ensure efficient implementation across DTC and WHS. Support the deployment of global seasonal concepts and the optimization of all consumer touchpoints to elevate consumer impact, landing our reasons to buy holistically across all retail channels with a focus on wholesale & DTC, including visual merchandising. Coordinate and orchestrate one POV at market level across Channels for retail physical spaces/environments.

 

Key Responsibilities:

• Lead coordination to drive effective brand consumer experience planning across Markets in full coordination with Global Brand Consumer Experience team and Consumer Experience Hubs.
• Orchestrate and gather input from market/countries/clusters on current and future retail concepts and formats, digital and physical experience, Long term VM & ISC and other Consumer Experience topics based on local customer/consumer and channel distribution needs
• Validate global deliverables on current and future retail concepts and formats, digital and physical experience and other Consumer Experience topics are in line with market, VM & ISC input.
• Drive strong partnership with Market Channels ensuring brand look and feel lands correctly in Cluster/Countries to serve our consumers
• Monitor regional execution of retail experience across Channels according to brand guidelines
• Be the voice of the Market/Clusters/Countries when it comes to consumer experience across channels
• Gather information and follow up on execution of Countries/Clusters WHS SIS roll out plan
• Lead the placement of orders in the RSP of Countries/clusters WHS SIS for F&F and Sales Support Items
• Lead the budget submission for CAPEX/SWB Countries/Clusters for WHS SIS

 

Key Relationships:

• Brand Activation Director
• Market Omnichannel Consumer Experience Head
• Market Business Units
• Market Store Development
• Market Shop-in-shop Development
• Market Procurement
• Market DCT
• Global Consumer Experience
• Consumer Experience Hub

 

Knowledge, Skills and Abilities:

• Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions
• Fluent spoken and written English.
• Regional languages an advantage, but not required
• Willingness to travel upwards of 20% of time

 

Requisite Education and Experience / Minimum Qualifications:

• 6-8 years progressive channel marketing and consumer experience expertise
• Regional expertise desired
• Sporting Industry experience desired
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing