Americas Assurance Advisory Brand & Marketing (Forensics), Associate Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.   The exceptional EY experience. It's yours to build.   EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.  

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through integrated marketing programs, you’ll provide a wide range of marketing services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media, and the communities within which we operate.

 

The opportunity  

Employing a digital-first mindset, you will lead the planning and execution of marketing and brand strategies for Forensics within the Assurance service line. Focusing on business challenges of our current and future clients, you will take a client-centric solution focused approach, as you team with the subservice line leadership in driving market efforts externally, using tactics such as awareness marketing, demand generation programs, thought leadership development and more.

 

A key focus will be to strengthen and build the brand in the market while enabling our client-serving executives to drive revenue growth. You will be expected to translate strategic vision into actionable brand and marketing programs that deliver measurable results.

 

We are looking for an innovative, creative thinker with strong business acumen who is a strategic, collaborative, and consultative marketer and achieves timely execution of marketing deliverables.

 

Your key responsibilities

You will be responsible for integrating business insights into marketing strategies and supporting solution programs, that align with Forensics priorities. These programs will be developed in alignment with Business Development, Sector teams and other Assurance marketing leads. On a day-to-day basis, you will work with senior Forensics leadership including Business Development, Markets, Sector leaders, and BMC peers at the Global, Americas and Region levels to execute a best-in-class, integrated program.

In turn, your insights and collaboration will enable the Forensics marketing to be business-focused, creative, and on-brand. Programs will be aligned to a client-centric mindset and tied to sector and buyer-based programs that deliver measurable results.

Including:

• Defines a holistic Americas Forensics brand and marketing strategy that is focused on key buyers and issues.
• Grows and optimizes the Forensics digital footprint, including ey.com and social media channels.
• Leverages global content and works with US SMRs to create new assets and collateral to drive awareness and preference for Forensics services – working with colleagues across the BMC network to activate the programs.
• Collaborate with Markets and Sector teams to develop unique programs based on business issues.
• Leads relationships with agencies and partners (e.g., creative and media agencies)
• Teams with the Forensics Communications & Engagement leader to strengthen the ability of our Partners, Principals and Managing Directors to take the Forensics story to market and to utilize our assets with current clients.  

 

Skills and attributes for success

• Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives.
• Ability to think strategically about marketing and brand priorities and articulate the rationale for a specific approach.
• Ability to project manage complex programs and drive relationship building efforts at all levels, internally and externally.
• Manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors.
• Coach and counsel team members and the ability to lead without authority.
• Manage multiple projects, under pressure and to tight deadlines. Be comfortable working collaboratively and independently in a complex, global organization.<