Marketing Director, US

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

We are seeking a dynamic and visionary Marketing Director to lead the development and execution of Croud’s marketing strategy. This role requires a strategic leader with a deep understanding of global digital marketing trends, exceptional communication skills, and a proven ability to enhance brand reputation and market presence.

As the US Marketing Director, you will be responsible for shaping the company’s reputation, driving brand visibility, and ensuring consistent messaging across all channels. You'll collaborate closely with the Chief Marketing & Integration Officer to craft and execute strategies that align with our business goals.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of intelligent, creative specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energized by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

This role reports to Croud’s Chief Marketing & Integration Officer and is a key part of the global marketing leadership team, with responsibilities for leading and developing the marketing team. As an integral member of the team, you’ll have the opportunity to shape the future of Croud’s marketing strategy. Founded 13 years ago, Croud has established itself as a leading digital marketing agency. With the recent appointment of a new CMO in May 2024, the company is poised to refocus its marketing efforts. Currently, a comprehensive brand review is underway to refine our market positioning, and this role will be pivotal in bringing that brand proposition to life.

You will oversee a diverse range of marketing activities, including thought leadership, awards, events, case studies, PR, digital marketing, website & SEO, social media, and crisis and issues management. This is a unique opportunity to contribute to the ongoing evolution of Croud’s brand and drive impactful marketing initiatives across the board.

RESPONSIBILITIES

Strategy Development:

• Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives.

• Identify key marketing opportunities and challenges within the US market integrated with the global strategy.

• Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning.

• Oversee thought leadership efforts for Croud's new brand proposition, currently under development.

Execution & Delivery:

• Manage the execution of marketing plans across multiple channels, ensuring high-quality and timely delivery of all marketing materials.

• Collaborate with various departments to ensure consistency and alignment in messaging.

People Leadership:

• Lead, inspire, and motivate the marketing team to achieve high performance.

• Foster a collaborative, innovative, and high-performing team culture.

• Provide guidance, mentorship, and professional development opportunities to team members.

Channel Leadership:

• Develop and manage external communication channels, including media relations and digital platforms.

• Optimize the use of various channels to maximize reach, engagement, and brand visibility.

• Stay updated on emerging commu