Senior Director, Growth Marketing, AMER

Job Requisition ID #

24WD79119

Position Overview
Reporting to the VP Growth Marketing worldwide, the AMER Growth Marketing Senior Director has responsibility for overall planning and execution of ABM & demand gen activities across AMER Region. With a team of direct reports, they will drive awareness of the Autodesk brand and solutions, run multi-channel marketing programs, creating marketing experiences that engage customers across the lifecycle to drive growth.

Responsibilities

• Senior leader, with responsibility to drive the overall AMER growth marketing initiatives in line with local requirements as well as corporate goals

• Directly manages the AMER Account Based Marketing team & Responsible for overall AMER ABM marketing budget, investing it judiciously to maximize ROI

• Accountable for managing the overall marketing strategy & approach for AMER working in tandem with the other matrixed divisions driving campaigns in market for different segments

• Responsible for overall AMER ABM marketing budget, investing it judiciously and reporting on ROI

• Ensures continuous optimization of demand gen activities through objective review and improvement of content and tactics

• Drives amplification of Autodesk marketing strategy through channel partners (MDF investments, training, etc.)

• Actively engages cross-functionally within the AMER organization and with global brand and industry teams

•  Acts as single point of contact for aligning execution in the AMER with brand objectives and industry business and positioning priorities

• As the local marketing leader, ensure communication and collaboration with the AMER country leadership team

• Drives strong alignment among the wider marketing teams executing in AMER to create a trusting & healthy team environment

• Leads pan-AMER or Global Marketing projects as and when necessary

• Actively participate in the Global AGM leadership to define strategies beneficial for the entire organization

Minimum Qualifications

• 15+ years of experience in marketing for high-tech companies of which at least 5 in management positions

• Proven success in managing in a matrixed organization and working with virtual teams

• Knowledge of state-of-the-art marketing automation capabilities and how to utilize them to engage a target audience

• Deep experience analyzing digital marketing metrics to inform decisions

• Demonstrated ability to develop and adapt marketing content tailored to engage specific personas

• Excellent English language skills

• Demonstrated success in ABM, demand generation tactics including digital marketing and social marketing automation

• Industry knowledge relevant to Autodesk market is an advantage

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About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

 

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

 

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $172,700 and $279,400. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give mo