Senior Marketing Manager - Patient Support Systems

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your role:

The Sr. Manager, US Commercial Marketing is a strategic leader responsible for the development and execution of marketing initiatives that drive business growth and revenue expansion for Baxter's Patient Support Systems.

This role is responsible for the management of downstream marketing activities, including market analysis, competitive intelligence, and customer engagement, to ensure alignment with business goals and drive market share growth for the entire Patient Support Systems portfolio, with an estimated revenue target of 500M+.

What you'll be doing:

• Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies.

• Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market.

• Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue.

• Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions.

• Define and implement go-to-market strategies with cross-functional teams, including positioning and target customers.

• Partner closely with Sales to implement strategies, support deals, and achieve/exceed sales and market share goals.

• Capture and share market insights (trends, competition, KOLs) and collaborate with global teams to advise product development and differentiation.

• Travel up to 30%.

What you'll bring:

• Bachelor’s degree in marketing, Business, or equivalent; advanced degree preferred

• 8+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed)

• Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels.

• Consistent track record of delivering engaging, informative, well-organized presentations.

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a proven understanding of various ERP systems.

• Demonstrated ability to interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, and schematics

• Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements.

• Advanced knowledge and understanding of clinical workflows and sales process

• Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as an inspiring leader.

• Confirmed ability to adapt quickly to shifting priorities and thrive in a fast-paced environment

• Strong AI, analytical, creative, and problem-solving skills

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $168,00.00 to $231,000.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual