Senior Medical Director
Synchrony GroupAbout the role
Company Description
Be part of something great!
Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.
At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.
Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.
Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.
Are you looking to be part of something great? We’d like to meet you!
Job Description
The Senior Medical Director provides scientific and strategic direction for all tactical medical communications activities for assigned therapeutic areas and products and partners with the Account Services, Strategic Services, Creative Services, Editorial Services, and Project Management departments and clients to develop branded and unbranded medical and promotional communications for healthcare professional (HCP) and patient audiences. The Senior Medical Director participates as a department representative at internal functions requiring scientific input, participates in strategy and scientific/medical components of new-business development activities, represents the company at client meetings at which scientific expertise is needed for the planning or acquisition of future projects, and interacts with clients, faculty, key clinical experts, and patients in support of pharmaceutical advertising/promotional initiatives.
Job Duties
Medical Services
- Provide scientific direction, support, and leadership for all strategic and tactical communications activities for assigned therapeutic areas and products
- Develop clinical content for branded and unbranded promotional communications tactics and activities, including hands-on writing and annotation of content for HCP and patient educational material/brochures, videos, websites, and other multimedia initiatives
- Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner
- Ensure scientific integrity, accuracy, and clinical relevance of all materials
- Support projects toward development across multiple brands
- Review, analyze, and interpret current product literature and leverage information to support promotional claims
- Interpret and apply clinical data; use clinical expertise to benchmark client versus competitor products
- Assume final responsibility for content of assigned projects, including relevance, technical accuracy, audience appropriateness, strategy, and consistency with communications plan
- Present and appropriately defend promotional materials to client review committees for approval and apply resulting comments while maintaining the integrity and objectives of the material
- Maintain up-to-date knowledge of medical scientific information related to assigned therapeutic areas, products, and competitors
- Generate strategically sound project ideas and maintain a proactive approach on initiatives for existing and prospective clients
- Work in conjunction with Account Services and Project Management departments to develop logical and attainable timelines for project completion
- Provide mentorship/guidance, support, and feedback to junior medical team members, copywriters, and freelance contract writers as needed during the content development process
- Follow all internal processes and procedures with regard to workflow and development of deliverables
- Attend professional meetings (live or virtual) to maintain relationships with clients and o
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