Content Marketing Writer, Personal Finance

 

 

CBS News is looking for a full-time personal finance writer for our ''MoneyWatch: Managing Your Money'' vertical, an affiliate content section dedicated to sharing informational commerce stories about high-interest financial topics - from mortgage interest rates to life insurance policies to tax tips, gold investing, student loans and more. The goal of this project is to drive revenue via clicks and conversions through this content.

 

The ideal candidate has a personal finance writing background and can write quickly and accurately without sacrificing accuracy or CBS News standards. They should also have an understanding of sponsored content, affiliate links and experience optimizing content for search.

 

This is a hybrid role with two full days working out of the New York City newsroom.

 

Role and Responsibilities:

• Pitch and write multiple daily personal finance stories based on story performance data and the news cycle

• Use data to inform MoneyWatch vertical priorities and adjust content decisions
• Optimize headlines and copy for SEO
• Update and maintain a library of existing articles
• Assist the senior editor and managing editor with content planning and calendar management
• Participate in broader strategic discussions with partners

 

Qualifications:

• 3+ years of writing experience, preferably in business, personal finance or affiliate marketing (lead generation)

• Ability to write clean, clear and accurate content on deadline, multiple times daily
• Experienced with interviewing sources for inclusion in articles
• Ability to interpret data and metrics to inform story ideation
• Experienced with affiliate marketing and knowledge of the space
• Business mindset, comfortable using content to generate revenue

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $65,000.00 - 90,000.00. 

 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.   

 

https://www.paramount.com/careers/benefits

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is