Retail Marketing Associate

Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team in the last 9 months)
3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

Apothékary is looking for a highly passionate, detail oriented and client-stakeholder-centric Retail Marketing Associate to join our team. Reporting to the Director of Growth, and working closely with our Founder & CEO as well as executive team, this position will help drive Apothékary’s wholesale and retail business – a key channel for the company's growth plan. 

This candidate will be responsible for overall support, planning, execution, and planning of marketing campaigns and promotions in both in-store and online partners. This role requires meticulous attention to detail, strong organizational skills, ability to project manage and work collaboratively with various teams to ensure the successful execution of marketing strategies and product launches in growing channels. You’ll own multiple projects including innovative in-store experience to building dynamic PDPs, to working closely with retail operations and onboarding teams.  This role will have direct influence on elevating the Apothékary brand in our next stage of growth of channel expansion, margin expansion, and international scaling.

Responsibilities:

• Support all marketing activities for multiple retail partners across in-store and digital channels.
• Manage retailer product setup forms, systems, databases and ensure timely submission of documents; working with cross-functional team when necessary and managing communications with retail vendors
• Collaborate with Brand Marketing and Creative to fulfill all retailer creative needs including retail digital channel, online and offline merchandising, collateral, event materials, training materials, education etc, from brief to final delivery
• Maintain retailer marketing calendars for all retailers including developing retailer specific calendars to track launch dates and programs
• Own, and regularly update copy and product attributes on partners’ PDPs
• Manage the retail-specific content calendar and master asset library
• Manage the wholesale retail store directory and store locator updates on apothekary.co
• Write creative briefs & collaborate with internal teams throughout project lifetimes
• Work closely with the Brand and Creative team to submit briefs to vendors for all retailer marketing needs i.e. endcap displays, signage, collateral etc.
• Contribute to visual merchandising standards and develop trade toolkits for POS assets such as fixtures and signage for retail partners
• Develop in-store events/training programs to promote associate learning and customer sell-through
• Support omnichannel marketing diligence, including consumer insights, visual merchandising best practices, etc.
• Assist in managing retailers co-op and sampling budgets
• Submit all invoices and POs promptly to A/P
• Track and manage all incoming costs to keep budgets updated
• Identity and escalate budget irregularities and overages to the senior team
• Work with PR and Social on digital support for