Senior Manager, Channel Marketing

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world.

Sr. Channel Marketing Manager – Remote US (EST or CST)

Sr. Channel Marketing Manager

This Senior Manager, Channel Marketing is responsible for leading the Schlage retail channel marketing strategy and a team of Channel Marketing professionals responsible for implementing and driving marketing programs that drive our sales goals with each retail partner. This role is responsible for driving organic growth for the business and driving channel sales through the ideation and implementation of effective marketing plans including in-store merchandising; eCommerce and digital merchandising, content plans, and optimization; promotional plans; and retail media network campaigns. In addition, this leader will play a key role in identifying and leading new channel marketing strategies to drive incremental revenue.

 At Allegion, we recognize that great talent and breakthrough ideas can come from anywhere. That’s why this position offers a flexible remote work arrangement, with occasional on-site visits as needed based on the role. Whether you’re working remotely or collaborating in person, we’re committed to providing the tools, support, and dynamic environment you need to succeed. At Allegion, your career thrives where innovation meets flexibility, empowering you to achieve your goals while maintaining a healthy work-life balance.

While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the remote schedule as needed at the Company’s discretion.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

What You Will Do:

Strategy/Leadership

• Channel Strategy and Marketing Leadership:  Create a channel strategy and programs for our Retail and eCommerce channel partners that will support overall business objectives and drive sales growth.  These marketing programs are likely to include promotions, merchandising, eCommerce, and retail media network programs as well as other key marketing campaigns and business initiatives.

• Leadership and Brand Alignment:  Ensure alignment with the Director of Channel Marketing and Demand Generation for a consistent strategy, and for ties to the larger brand strategy and brand demand generation plans.

• Market Analysis:  Assess channel and competitive landscape to identify business opportunities and challenges within the channels, adjusting strategies as necessary.

Team Leadership:

• Mentor, coach, and develop the channel marketing team.  Responsible for marketing leadership, performance management, employee development, talent review, talent acquisition and employee engagement.

Planning and Execution

• Team & Marketing Plan Leadership: Lead a team of Channel Marketing professionals who translate the channel strategy into tangible channel marketing plans and implement annually with each retail and eCommerce partner.  Ensure the channel marketing plans ladder up to and support the larger channel strategy.

• Promotional Leadership:  Develop the annual retail promotional strategy.  Partner with the Director of Demand Generation and Channel Marketing to allocate a budget to each channel team/account.  Lead the monthly Promotional Committee at which the retail Channel Marketing Managers present promotions for review and approval by a cross-functional committee.  Roll up the retail promotional results into one holistic performance recap with key learnings each month to be shared with leadership.

• Retail Media Leadership:  Guide and mentor the team’s retail media programs with participating retailers (Amazon, Home Depot, Lowe’s) for consideration and conversion KPIs, as well as ROAS.  Lead planning between the Director of Demand Generation and Channel Marketing and this team to ensure our retail media strategy and plan supports our larger brand media plan and has an optimized hand-off at appropriate touch-points.

• Product Launch Leadership across Channels:  Drive all aspects of new product launch strategy by creating a plan