VP, Analytics Leader

Merge Storytelling and Technology

We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.

Partner with Clients of Iconic Brands

MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.

Work with Poets and PHD’s

With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.

As our VP, Analytics Leader, you will...

Serve as a leader accountable for designing and delivering advanced analytics and modeling solutions for our clients’ business needs. You will begin your role as an individual contributor for the Health vertical and over time oversee the development of an Advanced Analytics and Modeling team and the delivery of advanced analytics and modeling services across the client base. You will be working in tandem with Analytics & Data Science team members as well as other cross-functional service offering leaders (CRM, Media, etc). This will include expanding existing analytics and modeling offerings, operationalizing new offerings (e.g.  Audience Segmentation, Look-alike Modeling, Marketing Mix Modeling, and other offerings that may require Machine Learning modeling techniques such as Decision Trees, Random Forest Classifiers,  etc.), developing supporting sales content, marketing solutions externally, and supporting the delivery of measurement or data strategy to clients – in conjunction with both internal teams and external partners. In doing so, you’ll ensure the company is constantly innovating on our offering and acting strategically for long-term business viability in accordance with a services roadmap overseen by the SVP, Analytics Group Leader.

Be Accountable and Responsible 

• Client Delivery:
• Deliver best-in-class consulting projects and client experiences related to advanced analytics and modeling solutions at some of the biggest and most awesome brands in the world
• Develop and deliver high-quality recommendations, roadmaps, and business cases utilizing creative problem-solving, strong critical thinking skills, and analytical excellence.
• Demonstrate thought leadership in the advanced analytics space to understand the client’s business challenges and develop best-in-class solutions to address the client’s needs.
• Acting as an SME you will partner closely with Account Management teams to shape an agenda for our support, collaboratively develop proposals, and integrate new projects into their ongoing strategy

• Data & Measurement Technology Strategy
• Support Measurement & Data related Partnerships, working with assigned lead(s) within the Business Development organization on joint service offerings or co-marketing activities that produce agency revenue
• Advocate and champion the adoption of MERGE proprietary toolset to external clients based on measurement needs.
• Articulate the long-term vision and goals for MERGE proprietary products which influences the product roadmaps, supported by data and internal and external analysis while identifying any new business requirements for the technology team to prioritize.
• Discuss, schedule with approval, and attend as requested, new vendor discussions to identify key developments, gaps in strategies leveraged, or new partners in the digital space

• Practice Area Productization: