Sr. Digital Marketing Automation Specialist (Hybrid)
Chicago, IL
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Sr. Digital Marketing Automation Specialist (Hybrid) on our Health Solutions team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
This role will execute integrated marketing campaigns particularly email campaigns to support sales objectives through data-driven insights. Monitor and analyze campaign effectiveness, calculate ROI, model marketing responsiveness, and provide actionable recommendations for optimizing marketing strategies. Ensure campaigns align with business goals and target audience interests, maximizing performance metrics such as CTR and conversions to achieve desired business outcomes and KPIs.
Marketing Automation Platform Management
• Serve as the primary administrator for HS Salesforce Marketing Cloud (SFMC).
• Drive the evolution of the HS SFMC roadmap ensuring alignment with business needs.
• Manage, document, and oversee the development of new SFMC features.
• Support integration of new platforms into the marketing automation ecosystem.
• Ensure data integrity through regular audits of data uploads, automations and connections.
• Evaluate, scope, and implement new development requests in collaboration with IT and cross-functional teams.
• Perform day-to-day email marketing activities including campaign set-up, scheduling, testing and deployment (batch, transactional, and trigger-based journeys); generate both basic and advanced campaign reporting with the use of Excel and SQL.
• Develop and enforce policies and procedures for email message governance and release processes.
Customer Data Platform (CDP) Management– (Salesforce Data Cloud)
• Serve as the primary manager for HS Salesforce Data Cloud, including initial setup and integration with HS SFMC.
• Manage data ingestion, activation, segmentation, modeling, and harmonization, ensuring unified and actionable customer data.
• Configure calculated insights and audience segments to support leadership decision making and engagement initiatives.
• Develop and maintain data unification and activation processes across Salesforce Data Cloud.
• Oversee and document enhancements for Data Cloud.
Digital Marketing Campaigns
• Manage the day-to-day execution of digital marketing campaign, including audience build and QC, campaign set-up, scheduling, testing, and deployment.
• Maintain and improve target audience segmentation processes for list QC.
• Build and monitor data extensions and filters within the marketing automation platform to ensure accurate targeting across campaigns.
• Consult on segmentation initiatives to enhance customer experience and campaign relevance.
• Support digital marketing specialists with platform expertise and campaign performance insights.
• Contribute to broader digital marketing operations initiatives.
Reporting and Analytics
• Partner with department leadership to promote a data-driven marketing culture.
• Track and report on campaign performance using designated KPIs, offering actionable insights.
• Create and maintain standardized reporting templ