Senior Product Marketing Manager

About Index Exchange:Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.
What’s it like to work at Index?Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're‌ not just buzzwords.
We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.
We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.
Are you ready to join the programmatic evolution?Index Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions.
This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem.
You will act as the product marketing owner for your areas, accountable for how our solutions are positioned, brought to market, and adopted by customers.
At the same time, you will serve as the voice of the market, bringing forward customer feedback, market insights, and competitive intelligence to identify opportunities, inform positioning, and influence product and go-to-market strategy.You will shape product narratives and bring new capabilities to market, ensuring our solutions resonate with customers and the broader industry.
You will lead go-to-market strategy and execution, driving adoption, building thought leadership, and equipping Sales and Services with the insights, narratives, and materials needed to succeed.
This role reports to the VP, Product Marketing and works closely with cross-functional teams including Product Management, Sales and Services, Marketing, Communications, Learning and Development, Finance and Analytics, and Legal.
What we’re looking for:

• Proven ability to own and drive product marketing strategy
• Strong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narratives
• Ability to translate sophisticated concepts into clear, customer-centric narratives
• Demonstrated success influencing cross-functional teams
• Strong analytical mindset with experience using data to inform strategy and measure performance
• Excellent communication and storytelling skills

Here’s what you’ll be doing:

• Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
• You will develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
• Partner closely with Product Management to influence value propositions, launches, and roadmap direction
• Lead global go-to-market strategies for new products, features, and partnerships
• Drive product adoption and growth by defining KPIs and measuring impact
• Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
• Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)