Retail Lead Store Associate

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Lead Store Associate  

Type of Work: Full-Time  
Shift Availability: The candidate must have open availability on weekdays, evenings, weekends, and holidays.
Starting Hourly Pay Rate: $18.50/hr 
Location: 602 W Bethel Rd, Bethel, ME 04217

 

 

About Us:
Brilliant Buds is proudly managed by Curaleaf, a global leader in cannabis committed to enhancing lives by cultivating, sharing, and celebrating the power of the plant. As part of the Curaleaf family, we bring the strength of proven systems, innovative practices, and a passionate team dedicated to delivering exceptional experiences.

About the Role:

As a Lead Store Associate, you'll be at the forefront of delivering exceptional experiences to our customers while guiding and inspiring your team. As a key player in our retail operations, you'll serve as a brand ambassador, drive performance, and help shape a welcoming, compliant, and high-performing retail store environment. 

What You’ll Do:

Customer Experience & People

• Lead by example to create a warm, welcoming environment where every guest feels valued, and coach your team to deliver exceptional service with every interaction.

• Empower associates to build meaningful customer relationships through personalized product recommendations and expert guidance.

• Drive consultative selling on the floor by encouraging open-ended questions, active listening, and thoughtful product education.

• Foster a culture of loyalty by guiding the team to enroll guests in our rewards program and capture customer insights that enhance future experiences.

• Support your team in resolving customer concerns with empathy and professionalism, ensuring every challenge becomes an opportunity to build trust.

• Promote a respectful, inclusive, and collaborative workplace—where positivity and teamwork fuel great customer experiences and smooth operations at checkout.

Operational Excellence & Processes

• Execute opening and closing duties, including daily huddles and cash reconciliation.

• Verify customer IDs and maintain accurate POS profiles.

• Ensure inventory integrity through precise transaction processing and order fulfillment.

• Lead inventory counts and participate in overnight audits.

• Maintain a clean, organized, and guest-ready store environment.

• Uphold compliance with SOPs, safety protocols, and state regulations.

Sales & Performance

• Achieve daily KPI goals through consultative selling and upselling strategies.

• Reinforce customer purchase decisions and highlight complementary products.

• Stay informed on promotions and product updates to deliver a seamless shopping experience.

Leadership & Team Development

• Guide and support store associates in daily operations.

• Lead by example in customer service and operational excellence.

• Train new hires and conduct ongoing training sessions.

• Provide real-time coaching and feedback to drive team performance.

• Delegate tasks effectively and act as the go-to leader in the absence of store management.

• Support conflict resolution and promote a positive workplace culture.

• Adapt quickly in a fast-paced environment and take on additional duties as needed.

What You’ll Bring:

• Must be 21 years of age or older.

• High School Diploma or General Educational Development (GED) certificate.

• A minimum of 1 year of experience in a customer-facing or sales environment.

• A minimum of 1 year of experience using point-of-sale (POS) s