Director, DX Marketing PMO, Journeys

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Reporting directly to the Sr. Director of Adobe’s Digital Experience Marketing PMO, this role will be responsible for leading the definition, creation, and execution of the product-to-customer GTM lifecycle for Adobe’s DX Customer Journey Management category. This exciting role will partner closely with cross-functional teams across Global Marketing, Worldwide Field Operations, and the DX Product Management groups to develop marketing strategies, campaigns, and plans aligned with overall go-to-market and revenue goals.

Defining great customer engagements and developing an integrated end-to-end operating model across customer interactions is paramount to success. This role is global in nature and will partner with leadership across the Americas, EMEA, APAC, and Japan to focus on best-in-breed account-based marketing, targeted demand generation, and nurture efforts.

What You’ll Do

• Leverage market and customer research to build integrated Go-To-Market plans, including in-person, digital events, and high-value marketing activities

• Build and manage an integrated marketing strategy, bill of materials, and customer/audience targeting process across Adobe’s Customer Journey Management suite of products, including Adobe Journey Optimizer, Marketo, Adobe Campaign, and Adobe Target

• Audit end-to-end GTM content and customer experiences to ensure consistency and easy navigability focused on Adobe’s omnichannel campaign capabilities, one-to-one customer interactions, and business-to-business marketing

• Collaborate with global marketing peers to evaluate and optimize campaign efforts, spend, and return across channels and markets

• Collaborate with Sales, Sales Ops, Product, and Partner teams to ensure alignment of go-to-market strategies with overall business objectives

• Track and measure the effectiveness of go-to-market initiatives, providing regular reporting and insights to key collaborators

What You Need to Succeed

• 15 years + of proven experience managing a complex end-to-end GTM function at a top SaaS organization, management consulting firm, or similar field

• Deep experience with Adobe’s Customer Journey Management suite of products or competitors like Salesforce (Marketing Cloud), Braze, HubSpot, Oracle (Eloqua), 6sense, etc.

• Strong C-Level executive presence and communication skills, with the ability to engage and inspire senior executives, including presenting your vision

• Outstanding problem-solving and analytical skills, including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations

• Proven track record in successfully bringing new products to market and inspiring change initiatives across a large global organization

• Ability to develop tactical initiatives that improve productivity and performance with a background of introducing innovative reporting and insight capabilities

• High degree of intellectual curiosity and ability to absorb new concepts quickly

• Results-focused; consistent track record in meeting and exceeding revenue/output targets

• Experience in subscription revenue environment

• MBA or advanced degree a plus

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