Digital Campaign and Social Media Manager

About DTIQ Technologies, Inc

DTiQ is the world's leading provider of intelligent video-based surveillance and loss prevention services. With over 20 years of service, enhancing over 8 million consumer experiences daily; DTiQ has over 45,000 customers including corporations and/or franchisees such as Burger King, KFC, and McDonald's to name a few. If you are interested in technology, loss prevention, or hospitality, advance your career at DTiQ! We're always seeking smart, talented, and driven individuals to work in our fun and fast-paced environment.

DTiQ is seeking a highly skilled Digital Campaign and Social Media Manager to support DTiQ’s growth agenda by developing, executing and optimizing lead generation campaigns through a variety of channels in paid and organic digital environments. Reporting to the Director of Demand Generation and Account Based Marketing (ABM), the successful candidate will be part of a team with a growth mindset targeting new logos and expanding the existing customer base. This professional will manage social and campaign platforms being responsible for digital lead journey cycle, inbound and outbound digital tactics seeking for conversion growth 

As Digital Campaign and Social Media Manager, this person will identify the best digital campaign practices in the market to make DTiQ stand out in digital paid platforms; will plan, execute, manage, and measure campaigns and the budget associated with them. This professional will review, assign, and optimize campaigns, and will manage all web analytics tools to analyze campaign performance. This position also works with the Content Strategist to align SEM and SEO strategy to empower the paid campaigns to make sure the programs are integrated. This person will manage the social media channels, spearheading the creation and maintenance of our brand promotions; plan and launch social media campaigns; engage with customers and became the connection of all the digital company engagement data. It is expected that this person will create the digital calendar for organic and paid initiatives to integrate them across other marketing programs such as events, customer marketing, field marketing and sales operation. As a cross-function position, the Digital Campaign and Social Media Manager will work with a variety of areas like marketing, sales, operations, product, customer experience, implementation, and support and for that reason is expected that this person has a collaborative mindset able to manage different expectations internally and externally. 

The Role  

• Develop, implement, and measure digital demand and lead generation campaigns focused on top of the funnel to support solid sales pipeline growth   
• Drive cross-functional alignment across sales, product, content, design, field marketing and operations; align growth initiatives with business goals, ensuring a seamless lead journey and maximizing conversions from the different lead creation channels 
• Work with the Field & Customer Marketing Manager, the Event’s Manager and the Content Strategist to create the digital company campaign calendar fostering one integrated plan  
• Identify market trends to create optimized campaigns – paid and organic – to successfully engage with our target Ideal Customer Profile 
• Proficiency in using and managing web analytics and data tools such as – Google Analytics, Search Console, Tag Manager, HubSpot, Salesforce, ZoomInfo (Marketing OS/Sales OS) – willing to integrate the data and its variety of deliverables such as audience creation and maintenance, assets, and campaign performance.  
• Develop, implement, and manage our social media strategy – organic and paid - across platforms (Meta, LinkedIn, Google Ads, etc.). 
• Work close to the Sales Ops Manager to document, optimize and track the lead journey with a well mapped flow for hand off depending on the lead (lead, MQL, SQL, Opportunity) and sales stage (Prospect/Customer) 
• Contribute to the full marketing organization with data and insights to support new initiatives and programs that help to optimize tailored campaigns. 
• Continuously evaluate the performance and ROI of campaigns, adjusting strategy and tactics, utilizing A/B testing and other optimization techniques. 
• Work close to the Content Strategist to align SEO and SEM strategy as a one company engagement 
• Identify opportunities to improve mark