Senior Manager, Integrated Communications, Diversity Equity & Inclusion (DEI)

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What You’ll Do: 

ServiceNow is committed to fostering a culture of belonging that helps our people to live their best lives, do their best work, and fulfil our company’s purpose. Our approach to diversity, equity, and inclusion (DEI) is one important way we deliver on those commitments. We are looking for a strategic, innovative communications professional to develop and oversee the strategic, integrated executive communications plan for ServiceNow’s Chief Equity and Inclusion Officer (CEIO), and communications for our overall DEI program. The ideal candidate will have a strong passion for storytelling and ability to craft emotional, modern, people-focused stories that inspire and engage our target audiences—as well as align to our CEIO’s individual voice and opinions. 

The role is responsible for the CEIO’s executive messaging platform, aligning it to ServiceNow’s brand voice and business strategies, as well as strategic plans to advance these narratives across employee experiences, external speaking opportunities, thought leadership content and bylines, and executive social media. You’ll also lead our strategic, integrated communications plan for our DEI program, including programs and experiences to bolster belonging internally and our annual DEI Report. The role regularly collaborates with other ServiceNow teams, such as public relations, content/thought leadership, social media, employee communications, and brand marketing, to distribute, amplify, and measure results. 

The role is ideal for a seasoned communications leader who has a proven track record of compelling, concise content, and who is experienced in advising executives on their internal/external communications. We are looking for someone who skillfully manages competing priorities, is a quick and creative thinker, excels at building relationships, is process oriented, brings rigorous attention to detail and a sense of urgency to everything they do.  

How You’ll Do It:  

• Serve as the communications lead for the Chief Equity & Inclusion Officer to build and define their strategic, integrated communications plan. This includes developing a thoughtful executive brand framework to ensure our CEIO is engaging in the right events, forums and channels to deliver the ServiceNow and People Pact story.  

• Design and produce executive visibility programs that turn ideas into compelling narratives, frameworks, and creative storytelling concepts across speaking opportunities, social and thought leadership content and more.  

• Prepare executives with rehearsals, scripts, storyboards etc., while project managing the overall communications schedules. 

• Deliver executive-level work products including scripts, speeches, videos, and social media amplification plans. 

• Establish and design processes to ensure timely execution through final publication and governance of all content. 

• Serve as a resource across the Global Communications team to ensure message alignment and consistency across all audiences, including customers and partners.  

• Work closely with the People organization’s leaders to ensure strong message alignment with C