Product Manager, Medical Device / Global Spine & Orthopedics

AT LIFENET HEALTH, YOU ARE THE ADVANTAGE

Every day, YOU help us to save lives, restore health, and bring hope to patients and families around the world. At LifeNet Health, we cultivate growth, innovation, and collaboration, where your contributions drive solutions that benefit humanity.

Together, we are united by a mission greater than ourselves, a purpose rooted in healing.

ABOUT THIS JOB

Location: Virginia Beach, VA

Department: Marketing

Clinical Status: Non-Clinical

HOW YOU’LL MAKE AN IMPACT

Develops market/product strategies and tactics, as well as interfacing with commercial partners to drive

regulatory approval and implementation. In addition, you will provide the leadership to execute plans to drive the development of platform and product category strategies/roadmaps and successful global commercialization of product solutions and technologies to support the delivery of defined business objectives. In addition, you are responsible for providing field support, product development support and engaging in customer events.

Your work will have purpose every single day, contributing directly to life-changing outcomes.

WHAT YOU’LL DO

• Develops and implements key marketing collateral materials, clinical education programs, and other marketing activities using PowerPoint and other multi-media tools to help support the branding of the product line with our customers and partners. This may involve collaboration with external resources including alliance partners and/or medical professionals
• Implements annual tactical plans and develop strategic marketing plans to include short term, midterm, and long-term goals and objectives for the respective product groups. This includes situational analysis of the market and products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluates the product-marketing plan and makes recommendations to ensure compatibility with LifeNet Health’s mission. Analyzes sales trends and develops product portfolio plans to fill product gaps and align with new product development efforts. Identifies market needs and makes recommendations for these products.
• Provides ongoing support and collaborates with representatives of LifeNet Health, key opinion leaders, and Alliance partners regarding product material development, issues of product performance, and product quality improvement. Additionally, provides support to end users, field representatives, and client services staff by providing presentations focused on increasing product knowledge and clinical application training. Use these surgeon relationships to gather information on product use, obstacles to use and techniques that would be helpful in advancing product usage.
• Works closely with R&D teams to support new product development and launch efforts; this includes validating new product design, functionality and clinical applications with customers as well as implementing marketing and sales plans.
• Attends activities associated with the coordination of tradeshow and professional society meetings pertaining to the respective product.
• Implements pricing and product offering strategies based on customer needs and processing feasibility

WHAT YOU’LL BRING

Minimum Requirements:

• Bachelor's degree (BS or BA); bachelor’s degree in business, marketing or related field
• Valid Driver’s License
• Minimum of