Sr Manager, Client Marketing - Retirement (Engagement)

Client Marketing
This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties

•              Partner with Marketing director to develop activation plans and execute acquisition efforts.

•              Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.

•              Establishes and maintains strong working relationships and collaboration with sales organization and business partners.

•              Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.

•              Assists with campaign execution in partnership with functional marketing team members.

•              Understands departmental measurements and KPIs based on overall business goals.

•              Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

•              Develop and maintain internal SharePoint site for client facing teams.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications:

• 3+ years of marketing experience in financial services or related industry

Preferred Qualifications:

• 5+ years of marketing experience in financial services or related industry
• Strong proficiency of traditional and digital platforms, Salesforce, Seismic, and Workfront
• Experience managing projects/processes
• Analytical and decision-making skills to identify and prioritize critical issues
• Excellent communication and relationship building skills
• Organizational skills with ability to manage multiple projects in a fast-paced environment and able to pivot priorities should leadership priorities change

#LI-KD2

Related Skills

Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Anticipated Posting End Date:

2024-10-14

Base Pay Range: $99,900/yr. - $150,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

_____________________________________________________________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our