Sr. Director, Integrated Marketing Strategy and Planning

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Director, Integrated Marketing Strategy and Planning is a critical strategic leadership role responsible for driving clarity, alignment, and momentum across the entire Marketing organization. Serving as the CMO’s right hand, this role ensures that the CMO’s vision, priorities, and operating rhythm translate into actionable strategies, cross-functional alignment, and organizational focus.

Acting as an integrative force across Brand, Media, Creative, Visual, Studios and key enterprise partners, the Chief of Staff shapes the long-term marketing roadmap while ensuring day-to-day execution reflects strategic intent. This leader orchestrates planning processes, manages critical initiatives, and drives executive communication that enables informed decision-making and a high-performing, well-coordinated Marketing function.

Success in this role requires exceptional strategic thinking, influential leadership, and the ability to create structure in a dynamic, matrixed environment.

What You Will Do

Strategic Partnership & Enterprise Alignment

• Serve as the CMO’s principal strategic advisor, helping to define, refine, and operationalize the long-term marketing vision and priorities.
• Translate the CMO’s direction into clear organizational focus areas, decision frameworks, and actionable workstreams.
• Lead strategic discussions with senior leaders, balancing long-term capability building with near-term business needs.

Marketing Planning & Operating Rhythm

• Own the annual and seasonal marketing planning processes, including timelines, frameworks, cadences, and leadership reviews.
• Ensure plans are integrated across Brand, Media, Creative, Visual, Studios, and tightly aligned with enterprise goals.
• Drive prioritization and sequencing of marketing initiatives to maximize business impact and resource effectiveness.

Cross-Functional Leadership & Issue Resolution

• Act as a senior liaison across Merchandising, Digital, Stores, and Finance to align priorities, clarify dependencies, and resolve conflicts early.
• Facilitate executive decision-making through structured problem-solving, synthesized insights, and scenario planning.
• Build strong relationships across VP and SVP levels to drive cohesion and shared accountability.

Executive Communications & Influence

• Lead development of high-impact executive materials including strategy updates, Quarterly Business Review content, marketing calendars, and campaign overviews.
• Shape the narrative for the CMO internally and externally, ensuring communications are clear, concise, and visually compelling.
• Represent the CMO’s perspective in key leadership forums and serve as a proxy when needed.

Planning Process, Tools & Organizational Effectiveness

• Continuously refine planning and governance frameworks to increase efficiency, transparency, and alignment.
• Partner with Marketing Transformation and Strategy teams to enhance systems that bring clarity to workstreams, KPIs, and accountability.
• Identify organizational gaps and opportunities, recommending improvements to the CMO to strengthen team performance and cultural health.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 

Skills You Will Need

• Exceptional strategic acumen with the ability to connect enterprise objectives to actionable, cross-functional plans.
• Strong executive presence with experience influencing VP, SVP, and C-level leaders.
• Masterful communicator: skilled in simplifying complex topics, synthesizing diverse inputs, and crafting visually compelling narratives.
• Highly organized with excellent program and operational management capabilities.
• Adept at navigating ambiguity and establishing structure, frameworks, and operating norms.
• Collaborative leader who influences without authority and builds trust across diverse teams.
• Advanced PowerPoint/Google Slides pro