Senior Commerce Director, GQ
Condé NastAbout the role
Job Description
Location:
New York, NYThe Senior Commerce Director is a key leadership role in the Revenue organization, reporting to Executive Director, Commerce - Portfolio 1. The Senior Commerce Director, GQ will be responsible for developing the overarching commerce strategy for the style, grooming & fitness category to meet our ambitious goals to expand the GQ business globally. The role will lead a dedicated skilled team including Associate Commerce Director plus Editors, Writers and Producers with a cross-functional network across Editorial, Product, Audience Development and Analytics to deliver revenue and profit goals. The ideal candidate has experience managing a high-performing team with a passion for the style, grooming & fitness industry and e-commerce landscape.
Primary Responsibilities
Business owner for commerce revenue for GQ
Create a unique commerce proposition and strategy, reinforcing GQ’s service offering as a global style, grooming & fitness planning destination
Identify long term strategic growth opportunities across a 3, 4 and 5 year period
Benchmark brand versus direct competitors and style, grooming & fitness content
Work closely with broader revenue organization to identify strategic partnership opportunities to drive total Condé Nast revenue across the style, grooming & fitness categories
Evaluate and recommend e-commerce investments and lead the development of business cases and plans
Own a brand-aligned category, curation and merchandise strategy with pricing architecture across the style, grooming & fitness verticals to deliver a quality experience in service to readers, capitalizing on market trends
Collaborate with data, analytics, and product functions to identify initiatives to drive future revenue growth
Collaborate with cross-functional experts to maximize all go-to-market commerce activity including newsletter, social media, paid campaigns, events and emerging channels
Synthesize insights from a set of data sources to inform future content and monetization strategies
Manage a growing, high-performing team and build a dynamic working culture reflecting Condé Nast values
Develop strong cross-functional relationships across the Condé Nast organization, leveraging strong executive presence to influence decisions and achieve buy-in on strategies
Demonstrate a deep understanding of storytelling across multiple platforms and formats to the target audience and define best practices to reach and engage with them
Accountable for content strategies, editorial production, product testing, and overall editorial voice, tone and quality
Strategize, plan, and ensure timely execution of weekly, seasonal, and tentpole content calendar that leverages SEO opportunities and business insights
Synthesize purchasing data, consumer trends, and competitive analysis to make informed, strategic editorial decisions that drive key commerce KPIs
Works closely and collaboratively with editorial, advertising, engineering, video, and design teams and pushing forward commerce initiatives
P&L management including revenue and personnel costs
Recommend effective processes and procedures to improve workflow and results.
Other duties as assigned
Key relationships will include:
SVP Commerce & Executive Director, Commerce Portfolio 1
GQ Editorial Team
Partnerships & Sales Teams
Cross-functional teams (SEO, newsletter, CRM, social, analytics, technology, finance)
Third parties (content production, data, offers)
Skills & Qualifications
Best in class execution from ideation to execution with deep understanding of the style, grooming & fitness category across editor
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