Product Manager, Capital Marketing, Critical Care

For over 50 years, the Critical Care business within Edwards Lifesciences (NYSE: EW) has operated at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we’re committed to creating a world where every patient who should be monitored will be monitored with smart technology.  

With this impactful vision in mind, we are now embarking on becoming an independent business from Edwards, a process that we currently expect to be completed by January 2025.  

As Critical Care transitions to an independent company, we will continue to benefit from the expertise and experience of 4,000+ dedicated global employees, a vibrant innovation engine with strong investment in our future pipeline, and strong sales growth and profitability. We are well-positioned to build upon our category leadership as we continue to launch new solutions powered by A.I. to clinicians, and expand into new care settings.     

So, if you're a dynamic and passionate person who is eager to contribute to an innovative, industry-leading advanced monitoring company we invite you to explore our career opportunities. Those who choose to join us will be part of a ‘once-in-a-lifetime’ journey to improve the quality of care and outcomes for millions of patients around the world.

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As Senior Product Manager, Upstream Marketing, you will be responsible for new product development and global launches of capital platform, as well as lifecycle management and sustaining activities of the capital portfolio. This position will require substantial collaboration with research and development and cross-functions and all regions to develop strategies for capital platform design and deployment, service, software, and other sustaining activities.

Identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership

How you'll make an impact:
• Lead overall management for product line portfolio, feed product development pipeline with new opportunities and line extensions targeted at sustaining continued strategic growth
• Actively participate in technical team meetings and drive product design requirements using voice of customer inputs
• Responsible for product portfolio life cycle including launching new products into global markets and planning end of life for products including cannibalization strategies
• Provide voice of customer in order to translate market needs and opportunities into overall strategic direction. Develop relationships with key opinion leaders to maintain Edwards' leadership position in the market
• Develop thorough understanding of market drivers including, healthcare reimbursement, pending legislation, economics, regulatory requirements and competition. Analyze their impact on the overall business and develop strategies to capitalize on opportunities and mitigate threats
• Conduct global market research and analysis in support of identifying new markets and business opportunities, determining their overall market potential and associated risks
• Participate in new product development design control activities
• Other incidental duties

What you'll need (Required):
Bachelor's Degree with 5 years experience Required or
Master's Degree or equivalent with 3 years experience related to
sales, marketing, or healthcare Preferred

What else we look for (Preferred):
• Proven expertise in MS Office Suite
• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
• Excellent problem-solving, critical thinking, and investigative skills
• Experience working in sales, marketing, or healthcare industry preferred
• Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
• Substantial knowledge of marketing concepts and principles
• Expertise and ability to coach others in one or more functional areas
• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
• Possess the ability to measure and track performance/success of programs/initiatives
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
• Strict attention to detail
• Ability to interact professionally with all organizational levels
• Ability to manage competing priorities in a fast-paced environment
• Ability to work in a team environment, working closely with global marketing team, k