Senior Communications Specialist

Job Description

The Senior Communication Specialist is a strategic leader responsible for overseeing the development, implementation, and evaluation of communication strategies that align with the organization's brand and business objectives. This role involves working closely with executive leadership to craft and refine high-level messaging, managing all communication channels, and ensuring the organization’s brand image is consistently maintained. The Senior Communication Specialist also leads the analysis of communication effectiveness and uses data-driven insights to refine strategies for optimal impact.

Responsibilities

• Lead the design and creation of graphics, digital media, and visual content for change effort communications across a diversity of formats (e.g., briefings, newsletters, flyers, posters, fact sheets, websites, social media, news and announcements, trifolds, and branding materials)
• Lead the development of communication artifacts
• Develop and distribute newsletters on a quarterly basis to provide updates to stakeholders
• Craft and refine messages to align with the organization’s brand and strategic goals, ensuring communications are clear, concise, and engaging for stakeholders
• Use visual storytelling techniques to communicate complex changes in an accessible way, helping stakeholders adopt new processes and transition smoothly to the future state
• Collaborate with OCM specialists, graphic designers, and the client to create content that aligns with OCM assessments and stakeholder management insights
• Update and manage content on the client’s internal website and other identified digital platforms to ensure consistent and up-to-date information
• Develop and implement social media strategies for client to increase engagement and reach among stakeholders, coordinating with web designers and content creators
• Monitor social media trends, respond to stakeholder inquiries, and ensure consistent messaging across all digital communication channels
• Ensure all communication materials adhere to copyright regulations, brand guidelines, and organizational values
• Develop comprehensive communication strategies and engagement plans to support the client program
• Define clear communication goals and key performance indicators (KPIs) to measure the effectiveness of communication efforts
• Track and analyze communication effectiveness using metrics such as audience reach, engagement, and sentiment analysis to inform adjustments to strategies and tactics
• Work closely with program offices, graphic designers, and other communication teams to ensure consistent and coordinated messaging across all communication channels

Qualifications

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field
• At least 7 years of experience in communications, public relations, or related fields, with a strong track record of leading communication initiatives
• Exceptional written and verbal communication skills, with the ability to influence at all levels of the organization
• Expertise in visual storytelling, graphic design, and the creation of digital media
• Advanced proficiency in communication tools, social media platforms, and content management systems
• U.S. Citizenship

 

Preferred Qualifications

• Military experience is highly preferred 
• Advanced certification in Communications, Public Relations, or equivalent fields is a plus
• Additional certifications in leadership or strategic communication are advantageous
• Federal Consulting Experience Preferred 

#LI-Remote

About Us

Perks of working at NetImpact Strategies 

• Your health comes first – we offer comprehensive medical, dental, & vision insurance that starts the first of the month after you join the team 

• Invest in your future – 401(k) Plan – Immediately vested employer contributions; no matching required 

• Work hard, play hard – we offer a generous Paid Time Off (PTO) policy, one (1) additional day of paid wellness leave per calendar year, and observe ten (10) federal holidays 

• Pawsitively pawesome – Pet Insurance (because our little critters are part of our families, too!) 

• Invest in your education – Tuition reimbursement, internal training programs, & company-sponsored industry certifications! 

• Be part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019, 2021,2022, 2023, & 2024! 

• Have fun and celebrate and give back – Team building activities, commun