Head of Brand Strategy

About the Role

As a Head of Brand Strategy, you'll take charge of crafting Chime's strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context. Your collaboration will be extensive, touching base with key team members from our brand marketing leadership to the CMO, ensuring a synchronized and impactful approach across our branding efforts. This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life.

The base salary offered for this role and level of experience will begin at $193,860 and up to $274,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Establish long-term goals and objectives for Chime's brand, ensuring they reflect the company mission and values. Craft an engaging brand story to guide growth and awareness. 
• Design and manage marketing campaign strategies while collaborating with the creative team to maintain brand consistency. Take ownership of the annual brand calendar, including the selection of relevant stories and moments. Apply cultural insight to identify suitable ambassadors and partnerships for authentic storytelling and brand activation.
• Analyze consumer behavior to effectively position Chime's brand, utilizing data analytics to guide marketing decisions. Use market research insights to hone in on target audience profiles and track brand performance metrics for strategic enhancement opportunities.
• Oversee the execution of groundbreaking projects aimed at boosting brand engagement, ensuring they align with the brand's goals. Monitor the progress and effectiveness of these innovative campaigns. Provide directional insights and feedback on creative concepts to guarantee both innovation and consistency with the brand's narrative.
• Identify cultural trends pertinent to Chime's brand and recruit brand ambassadors and partners who reflect our values. Engage with influencers and organizations for storytelling initiatives that effectively resonate with a diverse consumer base.

To thrive in this role, you have

• Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps, ensuring alignment between brand storytelling, growth objectives, and business outcomes.
• Proven ability to drive cross-functional collaboration at scale, influencing senior stakeholders and aligning diverse teams—including creative, growth, and product marketing—to deliver cohesive brand experiences.
• Expert-level knowledge of brand performance measurement frameworks, with the ability to develop and refine proprietary metrics that drive brand equity, customer lifetime value, and competitive differentiation.
• Experience architecting and overseeing an annual brand calendar that harmonizes product launches, cultural moments, and market trends to drive sustained engagement and category leadership.
• Deep proficiency in integrating qualitative and quantitative data insights to craft compelling narratives that guide brand strategy, campaign optimization, and long-term market positioning.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our