IP Commercial Partnerships Manager

Job Description

Are you ready to play a pivotal role in driving commercial planning in collaboration with our IP partners? This position is essential to aligning our strategic priorities with the audience objectives of the LEGO Group, ensuring that our partnerships thrive and resonate with our community.  

If you're passionate about fostering innovative collaborations and making a meaningful impact, we want to hear from you! 

Core Responsibilities: 

• Contribute to the annual integrated commercial planning process, steering the organization towards opportunities for incremental growth. 

• Use market research and available data to provide recommendations for focus markets. 

• Collaborate with IP Partners, the Inbound Licensing team, and Product Groups to identify strategic opportunities that align with the LEGO Group’s audience objectives and priorities, informing joint marketing plans. 

• Identify joint opportunities in Owned, Earned and Shared Marketing channels. Liaise with relevant internal teams to facilitate cohesive and synergistic activations and test & learn programs that capitalize on partnership opportunities. 

• Contribute to local deployment meetings to equip local marketing teams with pertinent insights. Facilitate partner-focused sessions as necessary. 

• Work together with Consumer Group teams, bringing Partner level inputs and insights to enhance Go-To-Market considerations for relevant campaigns. 

• Support Partner facing reporting with internally aligned data-driven storyline and actionable insights. 

• Support top-to-top meetings and global business reviews with commercial insights, knowledge of local plans in the key markets – past and forward looking. 

Play your part in our team succeeding 

IP commercial partnerships team is driving business planning across the LEGO Group's key partners, making sure that we translate opportunities into mutual value creation. It is responsible for strengthening internal commercial dialogue across IP partnerships and ensuring that IP activation plans are rooted into global priorities and audiences objectives.  

Do you have what it takes? 

• Proven experience in partnership management or brand marketing. 

• Demonstrated ability to navigate complex strategic planning and apply insights to day-to-day operations of partnership activations. 

• Excellent ability to organize and prioritize tasks. Competency in managing multiple projects with various cross-functional teams. 

• Effective communicator and collaborator with an understanding of how to translate partnership strategies into actionable activities. 

• An understanding of the landscape of commercial partnerships, negotiations, and activations.  

• Fluent spoken and written English language. 

Nice to Have:

• Industry-specific experience related to the LEGO Group's key IP partners.

• Exposure to cross-market coordination and international business practices, a plus! 

Additional details on this position 

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance is offered for this position.