Social Media Program Manager - Holland, MI (Hybrid)

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!

 

HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.

 

Why Haworth? Find out here!

 

Here at Haworth, our members enjoy benefits from their first day of employment including:

 

• 4 weeks paid time off and an option to purchase an additional week
• Priority Health Insurance
• Newly renovated on-site gym open 24 hours
• 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
• Annual bonus programs
• Company provided Short Term Disability, Long Term Disability & Life Insurance
• Tuition Reimbursement program
• 4 hours of paid volunteer time off
• Zero waste to landfill company which provides personal on-site recycling drop-off
   

Job Overview

 

We are currently looking for a Social Media Program Manager to join our team in Holland.

 

As a Social Media Program Manager, you will:

 

Support development of Haworth's social media content strategy. Contribute to content calendar management; writes, edits, and manages social media posts. Perform as lead coordinator of social media promotion and campaign development, community management, and analytics. Maintain knowledge of social media, mobile, and digital emerging/converging technologies as it relates to business to business (B-to-B) contract furniture target audiences. Document and share social media best practices with marketing and sales support colleagues.

 

Some responsibilities include (but not limited to):

 

• Partners with Haworth’s Content Council to create and maintain content calendar for all social communities.
• Partners with creative/agency teams to optimize and manage Haworth brand in all social channels.
• Provides input to creative/agency teams to support creation of original assets for social communities (video, photography, illustration, infographics).
• Serves as lead writer/editor of social media posts and related web content, contributing to development of brand voice that engages target audiences through social media channels.
• Schedules and posts relevant content in accordance with content calendar.
• In partnership with marketing/agency teams, implements social media promotions, campaigns, advertising programs, and best practice guides.
• In partnership with asset management team, maintains asset library for all asset types (i.e., video, photography, illustrations).
• Monitors user-generated comments and responds to comments in real-time.
• Escalates customer inquiries to appropriate stakeholders.  Partners with stakeholders and Customer Service to formulate social media response policies.
• Monitors dialogue, feedback, and social media metrics.  Analyzes information to recommend actions.
• Provides leadership and content guidelines to remote social media coordinators and dealers in local markets to extend and complement Haworth’s corporate social media strategy.

Do you have these required qualifications?

 

• Bachelor’s degree in Marketing, Communications, Journalism, or equivalent 
• Five-years experience in social media and web content production and community management
   

Do you have these preferred qualifications?

 

• Experience in managing and implementing paid social advertising spends
• Experience writing/editing in publishing environment strongly preferred
• B2B brand marketing experience strongly preferred

Ideally, you have also demonstrated the following:

 

• Ability to contribute to content plans and social media plans that build Haworth’s reputation as industry thought leader and actively engage target audiences.
• Understanding of popular and emerging social networks - design, functionality, users.
• Familiar and comfortable with updating, navigating, and utilizing all major social channels, including understanding terms of use, best practices, and results metrics for each.
• Ability to identify social media appropriate stories, develop original content, and optimize existing assets for publication through appropriate social media channels.
• Passion for social media and emerging technology.  Curiosity for soci