Lead Generation Marketing - ABA Community Outreach
MeBeAbout the role
MeBe is seeking a hands-on, results-driven Lead Generation Marketing Manager to grow our referral pipeline across our 10, multi-site locations. This role is responsible for operating the platforms to power our multi-channel, referral generation efforts using Monday.com CRM. The ideal candidate is a hands-on expert in sales operations and marketing campaign execution.
Key Responsibilities
Campaign Strategy, Execution & Oversight
Execute a multi-channel marketing outreach strategy to generate qualified ABA referrals leveraging our suite of systems, tools and assets.
Manage the referral campaign calendar, ensuring each site launches 3 campaigns per month; email campaign, postcard drop and drop-off campaign.
Manage and assign a catalog of branded assets, and project manage the creation of new assets based on need that are aligned with MeBe’s brand guidelines.
Order resources to fulfill campaigns, managing spending responsibly.
Track and adjust campaign workflows across regions to optimize reach and effectiveness.
Develop and roll out a MeBe Evangelist Program to promote local brand advocacy through strategic in-person engagements.
CRM & System Operations
Administer and optimize Monday.com CRM workflows, ensuring accurate and comprehensive documentation of outreach, follow-ups, and lead status is captured in in the system to generate reports and dashboards.
Ensure high-quality data into Monday.com CRM, including name, title, email, and mailing address by conducting audits of monthly email campaigns and postcard campaigns.
Complete PostGrid direct mail campaigns,ensuring timely and accurate monthly postcard drops, managing processes to update lists with clean data for future drops.
Maintain and improve systems infrastructure to ensure effective outreach, tracking, and reporting across the referral lifecycle.
Provide monthly progress updates to the Senior Leadership Team, reporting on specific KPIs as determined once you’ve onboarded.
Referral Development
Manage BDSs activity to qualify referral contact information and achieve weekly outreach goals to MeBe’s key personas; pediatricians, psychologists, daycares, and schools.
Collaborate with Site Directors and internal stakeholders to align local outreach with care availability and service lines.
Organize and project manage in-person events, including but not limited to drop offs, lunch and learns, and networking events for referrers, parents and MeBe families.
Digital Marketing & Community Engagement
Build lists of targeted Facebook and LinkedIn groups.
Post weekly on MeBe's Facebook, LinkedIn and Instagram page to grow brand visibility.
Ensure BDSs meet their weekly on LinkedIn and Facebook posting quota.
Manage brand awareness activity on Reddit.
Online Reputation & Review Management
Implement Yelp and Google review growth strategies, with a goal of 1 positive review per platform and site per month.
Monitor and engage with reviews and online feedback to maintain a strong and trusted brand presence.
Performance Analysis & Optimization
Achieve measurable success by meeting defined referral generation goals.
Establish clear KPIs for campaigns and the team; regularly report on performance and adjust outreach strategies based on data.
Continuously assess and enhance BDS performance, business development processes, tools, and campaign strategies using performance insights.
BDS Management
Ensure BDS activities are aligned with site-specific referral goals, campaign timelines, and overall organizational priorities.
Recruit, manage, and mentor the Business Development Specialist (BDS) team.
Deliver ongoing training, support, and performance feedback to drive results and maintain accountability.
Set clear KPIs for BDS team members and use dashboards to monitor productivity and outcomes.
Qualifications
3+ years of experience in referral generation, business development, and sales leadership.
Deep CRM operations experience, to build and manage outreach intiatives and performance
Strong familiarity with tools;
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