Jobs and Careers

Senior Global Market Manager

Salt Lake City, United Statesfull_timeVerifiedPosted 18 May 2026

💰 $173,000/yr($120,000/yr – $173,000/yr)

About the role

The Global Market Manager leads global on‑market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross‑functional role partners closely with Downstream Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on‑market strategy, align priorities, and execute global go‑to‑market plans.

Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre‑launch readiness through on‑market growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.

A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides cross‑functional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and point‑of‑care segments. Through data‑driven market management, disciplined VOC engagement, and coordinated global‑regional alignment, the Global Market Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.

Primary Duties
Strategic Planning and Market Management

Define on‑market strategy (place, promotion, and price)
Analyze market trends, competitive landscape, and customer needs to guide on‑market strategy
Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
Contribute to long‑term strategic planning and revenue forecasting for existing and upcoming products

Product Life Cycle Management

Lead product commercialization from pre‑launch through discontinuation
Provide insights on packaging and manufacturing changes for on‑market products
Ensure alignment between Product Management priorities and market requirements
Support communication and management of Quality issues for on‑market products
Drive upgrading of the installed base
Attend S&OP meetings to ensure product availability
Manage backorders and product allocation

Voice of Customer (VOC) & Market Insights

Gather and synthesize customer feedback and market research to drive launches and on‑market performance
Monitor evolving customer needs and global competitive dynamics
Collaborate with Market Research and Medical Affairs to gather key customer insights
Stay current on market developments and marketing best practices in the diagnostics industry

Cross‑Functional Collaboration

Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
Align global and regional teams on priorities and execution plans
Coordinate with Integrated Solutions and Microbiology for aligned on‑market strategies
Provide essential product expertise when needed

Launch Planning & Go‑to‑Market Execution

Develop global launch strategies and toolkits for new products
Coordinate with regional marketing teams for consistent messaging and positioning
Finalize pricing strategies and promotional plans
Execute the global go‑to‑market process for new product launches
Collaborate with Product Manager to initiate pre‑launch activities

Performance Monitoring & Optimization

Track global business performance (sales, market share, adoption)
Analyze KPIs and adjust strategies to maximize growth

Drive Integrated Marketing

Communicate regularly with the Product Manager to stay aligned
Participate in the development of integrated on‑market strategies and overall Franchise Strategy
Drive cross‑functional alignment for a consistent and unified voice in the market

Commercial Training & Enablement