Humbly Confident Designer

Application Deadline: 9 March 2025

Department: Marketing

Employment Type: Full Time

Location: Remote

Compensation: $72,000 - $87,000 / year

Description

We’re YNAB (“why-nab”), a financial education company with a spendfulness app that helps people all over the world spend their money (guilt-free!) on what matters most to them. For over 20 years, YNAB’s proven method has been changing lives—and people can’t stop telling their friends about the difference it’s made. Think: debt paid off, marriages strengthened, goals achieved, stress erased, and sleep finally restored. But don’t just take our word for it—dive into our vibrant communities on Facebook, TikTok, and Reddit (really!) or skim through our glowing app reviews. You’ll quickly see why people rave about YNAB and why we’re so passionate about creating something that truly changes lives for the better.

Our Marketing team loves spreading the word about YNAB, and eye-catching designs are an integral part of that—which is where you come in! You’ll join our team of designers, who have a special talent for crafting designs that effectively communicate our message, represent our brand, and make both current and potential YNABers go :heart-eyes:. You’re the person we’re looking for if you’re curious to learn new things, happy to roll up your sleeves and help wherever needed, and jazzed to work on a brand that is (humbly) playful, yet sophisticated.We have two hard requirements for this role—you must:

• Have at least 2–3 years of experience as a designer. Ideally, you’re a well-rounded designer who is:
  • Proficient in Figma and Illustrator.
  • Comfortable with time-sensitive production work.
  • Able to create illustrations by following our guidelines (but you don’t need to be a formal illustrator!).
• Live in a timezone that is within two hours (plus or minus) of Central Time.

Beyond that, we’re open-minded. We value a diversity of experience and skills at YNAB, and every career path is different. That said, it may help you be successful in this role if you also have:

• Knowledge of performance-driven design (or a willingness to learn). If you understand CTR, engagement metrics, and A/B testing for optimization, you already speak our language.
• Experience bringing a brand into a product. While most of your designs will be created to serve marketing, you’ll also produce product and service communications.
• If you know (or are interested in!) motion graphics & animation, you may also design animated ads and/or visuals for YouTube.
• If you’re proficient in Webflow, you’d be a big help with our website!
• An understanding of what works visually for YouTube, Facebook, Instagram, Pinterest, TikTok, and other social platforms. You’ll design eye-catching, high-converting thumbnails for YouTube, creative ads for paid acquisition channels, and engaging visuals for social media. 

That’s a super brief intro to what we’re looking for. But first, you need to know if you’ll even like working with us. We’d love to share more about YNAB, and then we’ll get into (many) more details about this role.

YNAB started in 2004 and we haven’t taken any outside funding—we’re established, profitable, and in this for the long haul. We have one overarching requirement when it comes to joining our team: our original Core Value Manifesto has to really click with you. If you’re nodding emphatically while reading it, you’ll probably really like it here, and we can’t wait to hear from you!

We live our Core Values every day at YNAB, and we mean it when we say we are an equal-opportunity employer. We believe that a diversity of backgrounds, abilities, beliefs, and experiences is critical to our success, and we are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team that loves working together to build something that matters.

We also work really hard, together, to make working at YNAB an amazing experience, and we’re (humbly) proud to have received