Sr. Campaign Insights Analyst

The Acxiom Senior Campaign Insights Analyst collaborates with the client campaign manager to plan, execute, and measure email marketing campaigns. The analyst must comprehend and assess client objectives, testing strategies, campaign requirements, prospect & customer offers, creative messaging, audience segmentation, and historic campaign performance so they can provide insightful appraisals and recommendations.

The candidate will also be responsible for reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, providing insights and recommendations on audience performance and testing, creating content for monthly and quarterly business reviews, handling ad-hoc requests, driving operational improvements, and contributing to strategy meetings.

The successful analyst is a forward-thinking team player who proactively expands their knowledge of all client lines of business, who can manage multiple projects, and who effectively communicates both internally and externally.

DUTIES AND RESPONSIBILITIES 

• Translate client requests into documented actional insights.
• Mine, extract and report on data sets.
• Analyze campaign results, uncover problems, identify insights, and make recommendations to improve future performance. 
• Provide strategic feedback, lead discussions, and communicate updates on campaign progress, goals, and strategy to the client.
• Track customer journey, perform segment and overlap analysis, and optimize resources.
• Stay up to date with the latest campaign marketing trends and best practices and participate in meetings.
• Use enhancement or demographic data variables to improve outcomes and review the client's reporting methods.
• Understand and execute all types of analysis and measurements, such as:

• Audience performance / optimization analysis
• Opportunity analysis
• Program Measurements

• Utilize operational effectiveness to deliver quality and on-time work and manage multiple priorities simultaneously.

REQUIRED ( Basic Requirements)

• Bachelor’s degree.
• Minimum 5 years email campaign and acquisition strategy experience.
• Proven experience and proficiency in SQL, Oracle, MS Office Suite (i.e. Excel, PowerPoint etc.).
• Experience with Visualization Tools, such as Tableau.
• Problem solving mentality with the ability to work independently and within a team.
• Strong communication skills and analytical skills.
• Understanding of data modeling, business analytics/intelligence, data science.
• This specific role is not available for sponsorship

NICE TO HAVE

• Multi-channel marketing a plus.
• Experience with File Sharing Platforms, such as SharePoint.
• Knowledge of Acxiom products and services a plus.
• Telecom experience preferred.  

Primary Location City/State:

Conway, Arkansas

Additional Locations (if applicable):

Homebased - Conway

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.