Manager, eCommerce COE

Position Title: Manager, eCommerce COE

Location: New York, NY, US,

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $107,360.00 to $147,600.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

POSITION SUMMARY

The Marketing Accelerator function is a Center of Excellence responsible for driving superior capabilities and effectiveness at the intersection of media, content, data and technology and eCommerce. The Marketing Accelerator function embeds best practices to drive quality, consistency, effectiveness and efficiency to Marketing and Sales to achieve flawless execution from media to shelf

Reporting to the Head of eCommerce COE, the Manager, eCommerce COE will be responsible for driving effectiveness and impact across PRUSAs eCommerce efforts, in partnership with cross-functional teams, agencies, and eCommerce partners. This role will help to lead the organization in enhanced performance management, optimized retail media and the enablement of execution excellence across eCommerce touchpoints. The role will manage a set of eCommerce partner relationships, ensuring we are driving growth and capability innovation across these platforms.

In partnership with the embedded eCommerce functions across Brand, Channel Marketing and Commercial as well as external agencies and partners, this role will help to drive flawless development, execution and optimization of eCommerce strategy and media, in alignment with brand and portfolio objectives.

KEY RESPONSIBILITIES

- Performance Management: Drive business growth in partnership with cross-functional teams and media agency to deliver on growth objectives

• Implement measurement frameworks and business management processes to inform current curreperformance tracking and future plannings

• Lead holistic eCommerce performance management efforts through retailer and market insights in partnership with Data team and Media  and Agency and Retailer teams

• Provide cross-functional teams with governance and support to ensure execution excellence across all outputstouchpoints

• Support internal ad-hoc reporting need

- Retail Media: Drive strategy, build capabilities, processes and best practices around Retail Media Planning and Measurement

• Manage Retail Media budget planning and deployment

• Drive strategy that incorporates our broader portfolio approach and aligns with cross-functional partners to ensure connectivity

• Provide strategic guidance and oOversee agency partner operations to execute and optimize against KPIs and improve ROI

• Advocate and monitor tech and capability advancements across both eCommerce players and & 3rd party partners

- Partnerships: Lead relationship management with a subset of eCommerce customers, driving growth and innovation across platforms

• Act as primary POC and hold accountability for analysis and performance across subset of eCommerce partners

• Manage performance and drive revenue and share growth goals in partnership with Agency and Sr. Manager across a strategic eCommerce partners

• Evolve our approach to partnerships through new and creative custom activation content and tactics that drive omnichannel conversion

• Maintain close pulse on the rapid evolution of customers, capabilities and touchpoints across the industry

• Provide support to Shopper Marketing + Chains + Distributor partners and internal teams as the SME

JOB REQUIREMENTS

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