DAYTONA INTERNATIONAL SPEEDWAY

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing."  Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

NASCAR is seeking a Marketing Event Assistant who will assist in all facets of marketing events at Daytona International Speedway. Based in Daytona Beach, FL at Daytona International Speedway, this key role on our team is responsible for a variety of functions in support of the famous 2.5-mile venue, plus assisting the other NASCAR Southeast Region track (Homestead-Miami Speedway). The ideal candidate must be detail-oriented with a strong willingness to learn, desire to work in a fast-paced environment, and ability to work long hours. Some travel may be required.

This position will be responsible for the following:

• Assist with coordination and execution of VIP experiences for promotional prize winners.
• Create itineraries and manage communication for promotional winners.
• Manage distribution of promotional inventory to TV and radio partners, as well as the agency.
• Create itineraries, help coordinate logistics, and set-up for remote broadcasts with radio partners. Pre-event coordination and planning of all deliverables.
• Assist with local marketing efforts for all events across the Southeast region, including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
• Assist with the development and execution of all on-site signage.
• Assist marketing leads with marketing tactics that correlate to the overall success of the marketing campaign.
• Assist with execution of Local Market Activation program, including distribution of assets in market and working with local CVB and Chamber of Commerce partners.
• Manage the marketing collateral inventory that is used at grassroots and on-site events.
• Support local/grassroots marketing plans by representing DIS at events in market to drive awareness, data collection and ticket sales.
• Manage and maintain marketing assets within Microsoft SharePoint, including uploading, organizing, and creating content to ensure accessibility and consistency across teams.
• Support execution of creative deliverables for Daytona International Speedway events by developing creative briefs and managing projects through Adobe Workfront.
• Assist with website updates, including copywriting, content edits, and ticket submissions.
• Maintain organization and inventory of marketing storage areas, ensuring promotional items, signage, and assets are properly stored, cataloged, and easily accessible.
• Other duties as assigned.

Events to include:

• Coke Zero Sugar 400 (August 28-29, 2026)
• Fall Cycle Scene (October 15-18, 2026)
• NASCAR Championship Weekend at Homestead-Miami Speedway (November 6-8, 2026)
• IMSA WeatherTech Sportscar Championship - The Roar Before the Rolex 24 (January 22-24, 2027)
• IMSA Pilot Challenge - BMW M Endurance Challenge (January 29, 2027)
• IMSA WeatherTech SportsCar Championship - Rolex 24 At DAYTONA (January 30-31, 2027)