Director, Omnichannel Engagement

Overview

Entrepreneurial Spirit, Rooted in Tradition. Mitsubishi Tanabe Pharma America, Inc. (MTPA) is a U.S. subsidiary of Mitsubishi Tanabe Pharma Corporation (MTPC) in Japan, which touts a storied reputation more than 300 years in the making. Our parent company - one of Japan’s most respected - is a research-driven pharmaceutical company that has tirelessly pursued medical breakthroughs with global reach. MTPC has discovered and produced several first-in-class medicines for serious diseases, including multiple sclerosis (MS), diabetes mellitus (DM), amyotrophic lateral sclerosis (ALS), and is currently developing medicines in  Neurology in Parkinson’s (PD), Spinal Cord Injury (SCI), and in high unmet areas in Immunology and Oncology.

MTPA is rapidly expanding its operations across all functional areas. MTPA’s commitment to patients and their communities continues with a robust late-stage pipeline of investigational treatments for difficult-to-treat diseases and commercializing products with significant unmet medical needs in North American markets.  In the United States, MTPA launched rare disease treatments including RADICAVA® (edaravone) injectables in 2017 and RADICAVA® (edaravone) oral suspension in 2022.  The company handles research, clinical development, sales, marketing, medical affairs, supply chain, and business development functions.  MTPA is dedicated to improving the treatment environment for those with debilitating diseases, researching on real-world evidence, and creating hope for all facing illness.   

The Director, Omnichannel Engagement is responsible for developing and leading a comprehensive omnichannel engagement program for current and future MTPA products and product portfolios. Incumbent will work closely among other brand team members to develop and execute omnichannel engagement strategies that promote brand and company goals. As an expert in omnichannel engagement, the incumbent will build the channel plans supporting product lifecycle: pre-launch, launch, and post-launch plans, in addition to new capability development, process execution, and measurement/optimization. To perform successfully in the role, the incumbent will be a key contributor to the Brand and Customer Journey strategy identifying customer segments, insights and unmet needs, as well as intervention opportunities. As part of this, the incumbent will develop an integrated omnichannel marketing and engagement strategy focused on maximizing reach and elevating the customer experience to deliver the highest brand impact.

Responsibilities

• Omnichannel/Engagement Strategy and Operations
  • Leverage the overarching strategy provided by the Customer Journey & Experience team to develop engagement channel strategies to support customer unmet needs, inclusive of promoting MTPA Services (Copay) &
  • Programs (SYS & JMSP) and campaigns..
  • Lead advancement in new channel engagement and technology solutions
  • Lead the development of integrated data-driven channel-level plans
  • Present engagement channel/omnichannel marketing and engagement plans to senior leadership/other stakeholders to win buy-in and ensure alignment
  • Define channel-level business rules around targeting, segmentation, cadence, messaging, etc
• Cross-Functional Collaboration
  • Lead and guide critical decisions across cross-functional teams including investment decisions, brand planning decisions and messaging decisions
  • Work effectively and closely with other colleagues creating successful, positive partnerships that ensure support of business needs and objectives.
• Measurement and Reporting
  • Define Key Performance Indicators (KPIs) to measure the effectiveness of channel and engagement/omnichannel programs in growing the business and addressing customer unmet needs
  • Provide continuous monitoring/reporting/optimization
  • Ensure measurement plans demonstrate impact of programs on business, including RX/BIF lift.
• Vendor Selection
  • When appropriate, identify new external partners and collaborate on contract negotiations
• Team and Operations
  • Perform effective vendor management; drive campaign execution in a way that achieves best ROI
  • Develop omnichannel marketing materials with the Agency of Record (AOR) and diligently work within established internal processes to secure PMRC approval of all pieces
• Performs other duties as required

Qualifications

• Bachelor's degree required
• MBA or Graduate level degree preferred
• Background in management/marketing consulting. Minimum of 15 years of marketing experience with minimum 10 years proven experience in omnichannel/multichannel/digital marketing and at least 5 years in he