Director, Franchise Integrated Execution, Retail

Location(s):

United States of America

City/Cities:

TAMPA

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

April 1, 2024

Shift:

Job Description Summary:

Selected candidate must reside in Florida, and the preferred location is Tampa, FL. Other FL cities can be discussed.

The Franchise Integrated Execution Leader will develop commercial solutions at retail in partnership with our bottling partner, Coca-Cola Beverages Florida. The role will drive value, increase beverage incidence and profitability, and play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.

We are looking for a strategic, collaborative, innovative, and results-driven leader with an entrepreneurial spirit, digital mindset, and exceptional relationship building and communication skills.  

What You’ll Do for Us

• Develop of commercial plan across the retail channel (national strategies + local opportunities) with a segmented focus on commercial priorities for NAOU.

• Work with national channel and customer teams to create and communicate programs in an end-to-end fashion (media, in-store, digital, premiums, etc.)

• Support the annual channel and customer planning process for the bottler ownership on key strategic commercialization opportunities and delivering scalable solutions.

• Responsible for integrating with partner brands (i.e., Monster, Body Armor, and Fairlife) to ensure coherency and efficiency in delivering the commercial plan and processes.

• Translate national channel plans into bottler plans with a focus on high-value customer segments.

• Define capacity for customers/channels and works with Commercial team to incorporate highest leverage initiatives, products, programming, and supporting tools into strategic bottler plans.

• Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan.

• Support commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities.

• Leads the development and implementation of total beverage marketing strategies and revenue-enhancing concept development to fully leverage national marketing initiatives with customers.

• Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).

• Provide opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.

• Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand).

• Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).

Qualification & Requirements

• Education: Bachelor’s degree in Marketing/Business, MBA preferred.

• 5+ years’ business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

• Customer Relationship Management (CRM) experience

• Advanced Strategic Thinking & Application

• Previous Franchise/Customer/Retail experience

• Forecasting and Planning (Immediate & Long Term)

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.

• Demonstrated personal leadership skills and influencing ability.

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.

• Effective oral and written communication skills with the ability to create persuasive selling stories.

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making,