Senior Director of Brand Strategy

Job Description Summary

The Senior Director of Brand Strategy reports directly to the Chief Communications & Marketing Officer in the MUSC Enterprise Office of Communications & Marketing (OCM). The Senior Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the enterprise. This senior leadership role requires a visionary leader who is a dynamic and strategic with a deep understanding of branding, marketing, and consumer behavior. This position will lead the Brand and Creative Services teams as collaborating with cross-functional teams to deliver on brand’s promise. The Senior Brand Director is responsible for driving brand growth, enhancing brand equity, building brand loyalty, ensuring brand consistency across all touchpoints and a deep understanding of working within an academic healthcare setting. This is an on-site position.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC002257 SYS - Brand Marketing

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Job Description

The Senior Director of Brand Strategy reports directly to the Chief Communications & Marketing Officer in the MUSC Enterprise Office of Communications & Marketing (OCM). The Senior Director of Brand Strategy will play a crucial role in shaping and executing the overall brand strategy of the enterprise. This senior leadership role requires a visionary leader who is a dynamic and strategic with a deep understanding of branding, marketing, and consumer behavior. This position will lead the Brand and Creative Services teams as collaborating with cross-functional teams to deliver on brand’s promise. The Senior Brand Director is responsible for driving brand growth, enhancing brand equity, building brand loyalty, ensuring brand consistency across all touchpoints and a deep understanding of working within an academic healthcare setting.  This is an on-site position.

Duties and Responsibilities

45%

Develop and execute a comprehensive brand strategy that aligns with the Enterprise’s overall goals and objectives. Colloborate with senior leaders across the enterprise to ensure a cohesive approach to brand strategy. Lead the rebrand for the enterprise.

Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.

Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.

Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.

Establish and track key performance indicators (KPIs) to measure the success of initiatives and make data-driven decisions.

Manage the vendors that support the enterprise brand campaign, brand research, brand identity, creative services, and other supporting vendors.

Develop and maintain a new brand center and brand boutique

15%

Collaborate closely with enterprise constituents and the other functional areas of marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy and creative services.

Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.

Support integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness and engagement.

Develop and maintain a comprehensive Brand Center containing necessary assets available for the enterprise.

20% - The Creative Services team is a cross-functional professional team providing graphic design, copywriting, photography, and video in support of all enterprise marketing and communications activities. The team delivers creative assets for all communications and marketing activities to meet organizational needs and ensure high customer satisfaction. Collaborate with key stakeholders to develop a creative briefing process that drives asset delivery and reduces the versioning burden.

10% - Oversee the work of the Brand and Creative Services teams, providing guidance, mentorship, and clear direction to achieve brand objectives. Responsible for the management of direct reports and subordinates to include but not limited to recruiting, hiring, personnel actions, disciplinary actions, and performance reviews. Establish realistic operational goals for the dep