Sr. Princ Product Manager – Consumer LifeLock Product

What You Will Do in This Role 

End-to-End Product Strategy: 
Drive a comprehensive consumer product strategy that brings new identity protection and fraud prevention products and features to market, leveraging AI to accelerate innovation. Identify strategic opportunities through in-depth research, competitive and market analysis, and a deep understanding of the evolving threats families face from identity theft and financial fraud. Orchestrate the entire product lifecycle from early concept testing, validation, and rapid experimentation, to launching minimum viable products (MVPs) that validate market fit and scaling them across geographies and platforms. Define and measure product market fit metrics to continuously refine customer journeys, ensuring each interaction delivers measurable protection, peace of mind, and lasting value. 

Product Lifecycle Ownership: 
Own and manage the product roadmap to deliver impactful, customer-centric innovation balancing the launch of new-to-market (0→1) products and services with enhancements to existing offerings. Partner closely with commercial, design, and engineering teams to drive acquisition, engagement, and retention, with a strong focus on product market fit metrics. 

Leadership: 
Lead a cross-functional team of Researchers, Designers, Engineers, Marketers, and Product peers to design, test, and deliver solutions that help families stay protected from identity theft and financial fraud. Champion a culture of experimentation, learning, and operational excellence. Communicate progress, challenges, and opportunities to executive leadership through clear storytelling, strategic updates, and actionable recommendations. 

Collaboration: 
Work hand-in-hand with product and business leaders to shape the overall product vision and strategic direction, leveraging both qualitative and quantitative insights to prioritize initiatives that deliver measurable protection and business growth. 

What You’ll Need to be Successful in this Role:

You are a self-starter who thrives in collaborative, fast-paced environments, working seamlessly within small cross-functional teams that bring new ideas from concept to launch. 

• Proven experience bringing consumer technology products from 0 to 1 from ideation through market launch and scale, driving measurable business growth over the past 7+ years. 

• Experience in regulated or compliance-driven markets (financial services, data privacy, or cybersecurity preferred). 

• Experience scaling direct-to-consumer (DTC) businesses and understanding consumer engagement drivers in safety, security, and financial protection domains. 

Business Case Development:

• Expertise in analyzing business problems, uncovering root causes, and defining new economics for innovative product solutions. 

• Ability to secure resources and funding through ROI-based business cases and persuasive storytelling. 

• Strong analytical acumen able to synthesize data, identify key insights, and make sound decisions even with incomplete information, clearly distinguishing between data-backed elements and informed assumptions.  

Product Launches: