Manager, CGI Art Director - Pottery Barn Kids and Pottery Barn Teen

About the role:

The Manager, CGI/AI Art Director role drives the look, feel, and execution of photorealistic product imagery across CGI, AI, and in-studio digital photography. This role translates business needs into compelling visual content that enhances customer engagement and drives revenue.

You will lead high-volume Photo-AI-driven image production while contributing to CGI and digital photography initiatives. Success requires a highly organized, process and detail-oriented creative leader who thrives in structured workflows, maintains accuracy at speed, and operates within defined brand production standards.

Working cross-functionally, you will translate creative direction into consistent, on-brand photorealistic imagery across ecommerce and digital channels. This includes prompt development, image refinement, scene direction, asset management, quality assurance, and workflow optimization. A strong foundation in interiors, architecture, photography, lighting, composition, decorating, and emerging AI-driven creative tools is essential.

Responsibilities:

Photo Art Direction & Visual Execution:

• Provide art direction, interior design, and styling of room scenes for photorealistic photo, CGI/rendering, and AI image outputs (architecture; interior/exterior environments; materials; composition; lighting; propping; window scenes; crops; post-production; color temperature; retouching direction; etc.)
• Translate art direction into structured AI prompts to produce consistent, on-brand imagery for high-volume single- and multi-SKU needs
• Generate, review, refine, version, and QA AI, CGI, and photographic imagery with extreme attention to detail
• Ensure assets are presented and shared in final and intended crops
• Maintain full ownership and responsibility for assets produced on-set and digitally, contributing to end-to-end planning, execution, and post-production
• Coordinate prop and product pairings with Art Direction and Styling teams; edit, make shot direction calls, approve selects, oversee lighting and retouching notes
• Provide feedback and direction during collaborative reviews, proofing, and QA processes
• Ensure strict adherence to brand standards, style guides, and visual guidelines
• Develop and maintain Photo / CGI / AI visual standards for lighting, composition, and room environments by product category

AI & Production Workflow Support:

• Support high-volume AI image production within structured workflows
• Maintain highly organized file structures, naming conventions, tracking documents, and asset libraries
• Build and contribute to Photo / CGI / AI libraries (models, materials, scenes, props) and optimize asset reuse strategies
• Identify inconsistencies or production challenges and proactively recommend solutions
• Refine Photo / CGI / AI pipeline workflows, tools, and processes
• Support documentation and continuous improvement of processes as efficiencies and learnings are identified
• Manage time effectively to meet high-volume production deadlines
• Demonstrate strong attention to detail in final outputs

Cross-Functional Collaboration:

• Collaborate with Creative Operations, Art Direction, Site & Photo Merchant partners, Post-Production, Product Design, and Digital Design teams
• Communicate clearly cross-functionally to ensure assets are compelling, on-brand, on-deadline, and efficiently project-managed
• Project manage delivery schedules and milestones for creative development, modeling/rendering, image outputs, and production timelines
• Collaborate with product designers, photography, post-production, and merchant teams for asset approvals
• Attend corporate creative meetings to maintain alignment with business goals and creative direction
• Recruit, direct, and/or mentor third-party CGI/AI vendors and artists as needed
• Proactively identify talent or resource gaps that may affect quality or delivery