Senior Manager - Hilton Acquisition Cobrand Marketing

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and Co-Brand cards.

Within Small Business Marketing, the Partner Marketing team is responsible for acquiring new co-brand customers and deepening engagement with our existing co-brand customers to accelerate growth and momentum for the business. The Senior Manager, Hilton Co-Brand Acquisition Marketing role will set the strategic vision, offer strategy, and annual roadmap to drive conversions and new accounts in Hilton and proprietary channels. The Sr. Manager will create go-to-market plans for new card benefits, cultivate a test & learn program and spearhead the development of new channels and placements. This role will require effective management of two direct reports, and oversight of multiple high-impact initiatives, with a keen appreciation for both strategic and operational implications.

• Develop and optimize the strategic vision for acquiring new accounts through Hilton 
• Serve as go-to-market lead across acquisition for new offers and card benefits 
• Analyze channel and program performance to identify opportunities to scale learnings as well as uncover new growth opportunities
• Lead campaign management activities including execution, results analysis, forecasting & budget management; creative and offer testing
• Partner with Analytics to optimize targeting
• Coach, motivate and develop 2 direct reports and support the ongoing development of the wider team culture.

 

• 5+ years of professional marketing experience
• Prior digital acquisition/growth marketing experience
• Serve as the key team member to both internal stakeholders and external Hilton partner on delivering holistic campaign strategies
• Strong relationship building and partner management experience, with the ability to work with cross-functional teams and communicate with colleagues at all levels
• Excellent prioritization, project management, and influencing skills to bring together stakeholders and drive outcomes
• Strategic and creative problem solver with expertise building and implementing plans from the ground up

• Analytical thinker with ability to leverage data to inform and influence decision-making

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Preferred Qualifications

• Strong customer-first mindset – with a passion for sourcing, understanding, and actioning the needs of Card Members
• Leadership experience

 

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

 

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.