Marketing Project Manager, DACH

Are you a German marketer with several years of experience tucked away in your rucksack? Then we might just be your next adventure.

At Famly, we’re looking for a Marketing Project Manager to boost our presence in the DACH market. You’ll help coordinate campaigns, and run projects that introduce our best-in-class Kita software to as many Kita managers as possible.

You’ll join the team as one out of three country Project Managers alongside colleagues supporting the US and UK. You’ll be helping us run a wide variety of different campaigns this coming year across paid social, events, web and print. Some will be a success, others won’t. We’re a team where we consider everything an experiment and don’t let our misses get us down. though - we hope you have the same mindset.

With regards to location, we’d really love you to join Famly here at our Copenhagen HQ. If you're not here already, perhaps you're keen to move? We can help you with relocating, getting a visa, and finding childcare (and a lot of new friends).

What you'll be doing:

We need you on board to work closely with the DACH sales and customer success teams to spread the word about Famly - and eventually be responsible for increasing our number of inbound leads across the DACH region.

What projects you’ll be expected to collaborate on and own:

• Working with the Growth Marketing Manager, Europe (your team lead) to create acquisition strategies for the German market, and mapping out the tasks needed to implement that strategy.

• Managing and supervising DACH marketing projects from beginning to end.

• Support the discovery of new channels, both online and offline, that attract prospects and convert leads, based on data and market insights.

• Collaborate with the Performance Marketing Specialist to support effective digital ad campaigns.

• Collaborate with the Website and CRO Specialist to optimize the website and create effective landing pages.

• Collaborate with Content Writers and Graphic Designers to create marketing content.

• Work closely with our Marketing Operations specialist to build and optimise the marketing automation and lead nurturing processes.

• Work closely with the DACH Sales and Customer Success teams on planning and attendance of external events.

• Monitor and report on the performance of the DACH market based on company and team OKRs.

• Regularly analyze the performance of campaigns, and locate opportunities for improvement and optimization.

• Maintaining external vendor relationships for partner promotion.

• Maintaining an up-to-date understanding of Famly, our platform, and the Kita landscape to implement effective marketing campaigns.

Requirements

You’ll thrive in this role if you:

• Are from Germany yourself or have close ties to it.

• Have 3 to 5+ years of experience in digital marketing.

• Excellent verbal and written communication skills both in English and German.

• Have strong strategic planning skills and excellent decision-making skills, setting, monitoring and reporting against targets.

• Have experience working with SoMe and digital advertising channels.

• Confident with Data Analytics (i.e. GA4, Hubspot reporting, Clarity, SemRush), A/B Testing, Conversion Rate Optimization, and have basic understanding of User Experience.

• Familiar with CMS (i.e. Webflow, Wordpress etc.)

• Familiar with email marketing best practices, including list segmentation, A/B testing.

• Have a basic understanding and willingness to experiment with common marketing tactics such as conversion rate optimisation, and SEO.

• Have an experimental growth mindset, and are always looking for new ways to improve.

We appreciate that everyone brings something unique, so even if you don’t tick every box above, we’d still love to read your application.

And who are Famly?

You’re probably wondering at this stage, and Famly are...? Well, it all began when our co-founder Hen