Senior Director of Marketing, Momofuku Goods

Momofuku Goods

Momofuku Goods makes cooking more fun, delicious, and easy. Founded by chef David Chang and the team behind Momofuku, we launched our line of pantry essentials in 2020 to bring bold, restaurant-quality flavor to home kitchens. From Chili Crunch to air-dried noodles and Korean BBQ sauces, our products are designed to unlock big flavors with minimal effort. Today, you can find us at retailers nationwide at Whole Foods, Target, as well as on Amazon and our website.

We’re looking for a strategic, high-impact leader to serve as our Senior Director of Marketing. Reporting to the SVP of Marketing, this person will own the full brand management function—setting strategy, managing the brand portfolio, and leading the innovation pipeline—while also driving all in-store and point-of-sale execution across our retail footprint.

The ideal candidate blends big-picture brand thinking with operational rigor and deep retail savvy. They’ll serve as a key partner to Sales, Product, and Ops—ensuring we're aligned, agile, and performance-driven across every touchpoint from shelf to cart. They’ll own in-store marketing and serve as the connective tissue between Sales and Marketing, flagging risks and opportunities across doors and SKUs, and working with cross-functional teams to respond in real time. This person will also collaborate closely with our Ops and Product Development teams to bring new products to market and ensure our portfolio is continuously optimized for growth.

Salary Description: $180,000 - $200,000 annually + bonus + company stock options

What's in it for you?

Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

Responsibilities:

BRAND MANAGEMENT & COMMERCIAL STRATEGY

• Own day-to-day brand performance across retail channels as the primary marketing partner to Sales
• Monitor retailer and SKU-level performance, flagging risks and opportunities and leading cross-functional solutions
• Translate commercial and retailer priorities into focused brand plans, resource allocations, and go-to-market strategies
• Collaborate with the SVP of Marketing & Brand on budget planning, scenario modeling, and marketing calendar development
• Conduct category and competitive analyses to guide product positioning and pricing decisions

IN-STORE & SHOPPER MARKETING

• Lead strategy and execution for all in-store and point-of-sale efforts, including signage, demos, displays, and promotions
• Develop customer-specific programs that span in-store and digital activation in close partnership with Sales
• Allocate shopper marketing spend to drive the highest ROI on trial, velocity, and conversion
• Conduct post-program analysis—including demos and merchandising—to inform future planning
• Build insight-driven sales materials that unlock distribution, support sell-in, and secure merchandising support
• Partner with the Senior eCommerce Manager to ensure seamless integration across shopper, retail media, and retailer.com
• Partner the Senior eCommerce Manager to manage partnerships with shopper marketing platforms (e.g., Ibotta, Inmar, Neptune), and evaluate expansion opportunities

TRIAL & AWARENESS MARKETING

• Develop and execute out-of-store programs that drive trial and brand awareness, including sampling, pop-ups, and experiential events
• Identify new ways to bring Momofuku Goods to life in the real world and online to spark discovery and conversion
• Collaborate with the SVP of Marketing & Brand to integrate awareness-driving tactics into broader campaign strategy
• Measure the impact of trial programs on velocity, household penetration, and brand equity
• Partner with retailers, distributors, and agencies to scale sampling and awareness programs effectively

INNOVATION & PRODUCT DEVELOPMENT PARTNERSHIP

• Own the cross-functional process for launching new products, partnering with Product Development, Ops, and Sales
• Maintain a forward-looking innovation roadmap grounded in consumer insights and category whitespace
• Conduct post-launch reviews and identify opportunities for iteration, renovation, or discontinuation

PORTFOLIO STRATEGY & PERFORMANCE

• Lead ongoing portfolio analysis to optimize assortment, drive SKU rationalization, and maximize shelf productivity
• Own pricing and pack architecture in collaboration with Sales, Finance, and Ops
• Use syndicated data, shopper insights, a