We anticipate the application window for this opening will close on - 23 May 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Come join one of the most exciting growth therapies in MedTech! Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure. The technique targets specific nerves near the kidneys that can become overactive and cause high blood pressure, also known as hypertension. High blood pressure is a global epidemic, affecting one-third to one-half of adults. This is a unique opportunity to join a growing team that is responsible for introducing a new therapy with the potential to transform healthcare in the United States. Renal Denervation (RDN) has the potential to be a multibillion-dollar market globally over the next five years. Medtronic is the leader in the RDN field and has achieved FDA approval, which is just the beginning. Come join the US RDN Marketing team for a once-in-a-career opportunity to help bring a novel therapy to US Hypertension (HTN) patients.

Careers that Change Lives:

Establishing a new-to-market therapy requires us to reach more healthcare professionals than ever – way beyond the reach of our sales representative rep footprint. Expanding our digital marketing capabilities will allow us to create an entry point for our sales reps while nurturing healthcare professionals (HCPs) through their journey to Medtronic renal denervation. To help bring this strategy to life, we are seeking an experienced Digital Customer Journey Manager to join our dynamic marketing team. This role will focus on defining and optimizing customer experiences through targeted, personalized journeys across multiple channels powered by Salesforce Marketing Cloud and other key enterprise technology platforms. The ideal candidate will have a deep understanding of customer behavior, experience with marketing automation, and proficiency in Salesforce Marketing Cloud tools to create impactful customer experiences that drive engagement, conversion, and loyalty. If you're passionate about data-driven marketing, customer engagement, and innovative technology, we want to hear from you!   

A Day in the Life:

• Customer Journey Strategy: Strategize, design and implement data-driven, automated customer journeys – from design to implementation to optimization – across email, social media, web, (and undiscovered channels) using Salesforce Marketing Cloud.  

• Journey Optimization: Continuously monitor, analyze, and optimize customer journeys to ensure high engagement and conversion rates, leveraging Salesforce Marketing Cloud’s analytics and reporting features.  

• Segmentation and Personalization: Utilize Salesforce Marketing Cloud’s segmentation and personalization capabilities to target customers based on behavior, demographics, and engagement history, ensuring each customer receives a tailored experience.  

• Collaboration with Cross-Functional Teams: Work closely with marketing, IT, and sales teams to align customer journey strategies with broader business objectives and ensure seamless execution.  

• Automation and Workflow Management: Build and maintain automated marketing workflows that trigger personalized communications based on customer behavior and lifecycle stages.  

• Customer Data Management: Leverage Salesforce Marketing Cloud’s data management tools to ensure accurate, up-to-date customer profiles, segmentations, and integrations with other CRM and marketing platforms.  

• A/B Testing and Performance Analysis: Plan and execute A/B testing to optimize messaging, content, and timing of customer touchpoints. Use data insights to refine and improve customer journeys.  

• Reporting and Analytics: Work closely with our marketing data analyst to provide detailed performance reports on customer journey campaigns, focusing on key metrics such as open rates, click-through rates, conversion rates, and ROI. Make recommendations for ongoing improvements.  

• Customer Retention: Focus on retention strategies by identifying opportunities to re-engage customers and enhance long-term loyalty through targeted journeys.  

Must Have:  

• Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.  

• Experience: 10 years of experience in customer journey manageme