Senior Manager, Marketing Operations

Hi, We’re AffiniPay! 

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well! 

As Senior Manager, Marketing Operations, you will collaborate with cross-functions teams to streamline process automation and lead flow, optimize campaign execution, and implement scalable martech solutions. This role requires a strategic thinker with deep expertise in marketing operations leadership, campaign execution, audience segmentation, implementation and performance optimization.  You will play a key role in ensuring that marketing initiatives are scalable, data-driven, and seamlessly integrated to drive efficiency, pipeline growth, and business impact 

What You'll Do:

• Partner with marketing teams to develop and execute scalable campaign workflows that align with business objectives, including lead generation, customer retention, and revenue growth.
• Design, implement, and manage marketing campaigns in Marketo, encompassing email marketing, lead nurturing, events, promotions, and other targeted initiatives.
• Optimize marketing operations processes, including lead scoring, ensuring efficiency in campaign execution, lead routing, tracking, and appropriate follow-up.
• Monitor lead progression through the sales funnel, track campaign attribution, and provide insights to optimize lead quality and conversion rates.
• Lead the implementation and optimization of marketing platforms to support marketing automation, campaign management, and attribution tracking.
• Partner with our Revenue Intelligence team to analyze marketing performance metrics, such as lead flow, conversion rates, and ROI.
• Work closely with Revenue Operations to ensure efficient lead management, from initial capture to qualification and handoff.
• Ensure proper alignment between marketing and sales to drive pipeline growth while providing insights to enhance efficiency and effectiveness.
• Own the Marketing Operations request intake process, ensuring tasks are executed efficiently.
• Develop and document best practices, SOPs, and scalable processes for marketing teams.
• Stay up-to-date with marketing technology trends and recommend innovative solutions to enhance operational efficiency.

About You:

• 7+ years of experience in Marketing Operations, Demand Generation, or Revenue Operations.
• Strong understanding of marketing automation (Marketo), lead flow processes, and campaign execution.
• Experience with marketing technology implementation and integration is a plus, particularly with platforms such as Salesforce, Clay, Qualified, Impact, or ABM solutions.
• Ability to analyze performance metrics, optimize attribution models, and provide actionable insights to improve marketing effectiveness.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
• Strong communication and collaboration skills to work effectively across cross-functional teams.
• This position is preferred to sit in Austin, Texas.

Our Story

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential. 

 

Diversity, Equity & Inclusion at AffiniPay

At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We