Head of Client Services

At Directive Consulting, we're a performance marketing agency that specializes in working with B2B companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs.

Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently.

At Directive, we take driving bookings through performance marketing for B2B companies seriously. We demonstrate this by only working with clients who share our values and by giving our team ample time to focus on hitting client goals. 

Message from the CEO:

My goal is for you to transform our client services strategy. We have the brands I always dreamed of working with as customers and we need someone to help steward their growth.

In this pursuit, we have an exceptional team of both account directors and client sales professionals, but we lack the infrastructure of our new competition in B2B - PE backed agencies and hold co’s.

To lead this vision, you will have a multi-million dollar annual budget + a team that has gone > 100% NRR in 4 out of the last 6 months.

While I consider this success and am proud of our group’s accomplishments, we still have plenty of work to be done.

The right person for this role leads by example. They realize that true client relationships are formed in-person and not behind a spreadsheet or screen.

You live in an airplane, brag about your Marriott points, and believe that you should have a personal relationship with every CMO we service.

Experience is where you shine.

You have spent the last 15+ years in client services for independently owned shops doing 

greater than $20m in revenue or were a true impact player in a hold co or PE-backed shop.

Directive is poised to explode in 2025. We are the largest player in the SaaS category and have now tripled our TAM after pivoting into B2B.

This is a hard job and only the sharpest client services execs in the world thrive at performance agencies. We have 4.3/5 CSATS and exceptional retention, this is a growth position and a true low-hanging fruit opportunity.

• What you offer: 

  • The ability to sell the way an Account Executive can

  • The ability to understand our subject matter (performance marketing for SaaS) as good if not better than our team, across multiple products (SEO, Paid Media, Creative, Marketing Ops, CRO, and Strategy)

  • Strong accountability around hitting KPIs every month

  • The ability to personally foster relationships with the CMOs of each of our customers

• Roles & Responsibilities: 

  • Building the system that allows clients to envision themselves working with us for at least 24+ months

  • Partnering with the COO and VP of Operations to roll out your vision across the 100+ people in delivery

  • Partnering with the Learning & Development department to ensure your vision is taught from the start to all new hires

  • You will be responsible for retention, growth, and expansion numbers tied to our client portfolio

• Here’s what success looks like:

  • The Account Strategist team feels comfortable upselling, cross-selling, and expanding their portfolio of accounts

  • Our clients stay with us longer and leave more positive feedback in our CSAT surveys (4.3 / 5 currently across 100+ surveys)

  • You help us rely less on New Business sales by increasing the variable revenue of our existing business: increase in spend, upsells, cross-sells, return POCs, and referrals. 

What we offer:

• Transparency and Humanity: No employee at Directive makes less than $70,000/year 

• Full health, dental and vision plans for you and your family that fit your lifestyle (including a 100% employer-paid plan for you and 50% for your dependents)

• Get the most out of your benefits with a Healthcare Concierge

• 100% covered membership to One Medical primary and virtual care

• Unlimited virtual (MSK) & physical therapy support through Physera

• Membership to Headspace for your mental well-being

• Access to virtual visits with certified therapists through Spring Health and Ginger

• Company-paid $50k Life Insurance Policy

• Freedom to work from anywhere, but option to enjoy one of our state-of-the-art offices in Irvine, CA or Austin, TX

• Customizable 401k Plan + 3% Match for yo