Marketing Manager II, Luxury Experience

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p> <p>Since 2012, we’ve transformed how people get around. Now, Lyft’s <strong>Global Growth</strong> team is redefining the premium ride experience. To advance these goals, we are looking for an experienced <strong>Marketing Manager</strong> to join our <strong>Global Growth</strong> team and help grow our luxury transportation portfolio. </p> <p>It’s an exciting time to be part of the team. We’re combining world-class service with purpose-built technology to push the industry forward.  As the <strong>Marketing Manager, Luxury Experience</strong> you’ll embed deeply with our product, design, engineering, and operations teams to shape our product roadmap and coordinate cross-functionally to drive cohesive launches that win business. </p> <p>The ideal candidate will have strong business acumen and a background in marketing, including a track record of developing impactful marketing strategies and a proven ability to build key cross-functional relationships. Experience working on luxury brands or partnerships, in the travel and hospitality space, or with a marketplace business is a plus. </p> <h2><strong>Responsibilities:</strong></h2> <ul> <li>Shape marketing strategy and lead high-impact go-to-market launches for new product experiences in our luxury portfolio</li> <li>Be the voice of the customer to influence cross-functional thinking; continually inform the product roadmap & marketing plans to meet customer needs</li> <li>Own outbound marketing campaign strategies that consider the full funnel to drive engagement and growth</li> <li>Build a broad understanding of existing research and competitive landscape, scope new research to address gaps, and surface actionable insights to inform product and marketing strategy</li> <li>Partner with cross-functional teams such as Product, User Research, Operations, Partnerships, to ensure our marketing approach delivers against business objectives</li> <li>Write inspiring creative briefs and shepherd the creative development process for end-to-end marketing touchpoints</li> </ul> <h2><strong>Experience:</strong></h2> <ul> <li>5+ years of experience in product marketing, or similar area</li> <li>Experience in bringing to market product experiences that delight customers</li> <li>Track record of applying consumer insights to inform and optimize product roadmaps and marketing efforts</li> <li>Proven ability to develop strategies to solve ambiguous and complex problems</li> <li>Strong project management skills with e