Account Director, Social & Influencer Strategy

Weber Shandwick - New York

Weber Shandwick has an opportunity for a proven communications professional with 5-7 years of social media marketing/ influencer experience to join our team as an Account Director in our growing digital healthcare practice. The ideal candidate will have previous agency and social/influencer marketing experience in healthcare and is a motivated, proactive team player who is strong in account client/project management, social strategy, influencer activation and creative thinking.   Influencer experience may be inclusive of working with content creators, patients, caregivers, physicians and other key stakeholders.

He/she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate/franchise and brand stories.

If that is you, let’s talk!  

Responsibilities include:   

• Serve as a day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals
• Work with clients in a solution-oriented fashion to execute against social and influencer content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning/development, influencer coordination and paid media planning
• Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution 
• Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on/evergreen and campaign-based social, digital and influencer efforts  
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement 
• Strong understanding of digital analytics and measurement and performance-driven insights 
• Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice 
• Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.  
• Generate new ideas and opportunities to ensure client program success 
• Serve as an active relationship manager and negotiator in influencer opportunities and partnerships
• Act as lead social/influencer point person within the integrated agency team and especially during major campaign launch moments
• Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.  

The Essentials:  

• Forward Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.   
• Communication: Speak, write and edit succinctly and compellingly. 
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 
• Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work. 
• Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and social tracking tools (Khoros, SpreadFast)
• Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential. 
• Spark: Understand what sets you apart. 
• Growth: Recognize where you can grow and be open to learning opportunities. 

Additional Responsibilities:  

• Be a lead digital and social communications strategist for healthcare clients 
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 
• Provide client counsel while serving as a strategic driver for client meetings and presentations 
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