Senior Specialist, Marketing automation

<p>Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!</p><p></p><p></p><p></p><p>We are looking for a<b> Senior Specialist, Marketing automation </b>in UPM Marketing, Sustainability and Communications Hub.</p><p></p><p></p><p><b>Greetings from your future manager</b> </p><p></p><p>UPM Marketing, Sustainability and Communications (MSC) Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.</p><p>We are now excited to welcome a Senior Specialist, Marketing Automation<b> </b>passionate about strategic lead generation and nurturing through Salesforce Marketing Cloud Account Engagement (SFMCAE), driving prospects through the funnel. Interested? Come and join us on this exciting path!– Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub</p><p></p><p></p><p><b>What you will do</b></p><ul><li><p>Act as a strategic advisor to UPM´s business areas on lead generation funnels and drip marketing using Salesforce Marketing Cloud Account Engagement (SFMCAE), progressing leads from Prospect to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)</p></li><li><p>Design, build, and continuously optimize multi-step engagement programs and nurturing funnels using Engagement Studio</p></li><li><p>Support UPM MSC Hub digital publishers in creating emails, forms, custom redirects, as well as replicating engagement programs</p></li><li><p>Develop and maintain automation workflows, including automation rules, completion actions, segmentation rules, and dynamic lists</p></li><li><p>Implement and refine lead scoring and grading models</p></li><li><p>Manage opt-in and opt-out processes in compliance with data privacy regulations</p></li><li><p>Leverage Salesforce CRM integration for seamless lead handoff to sales</p></li><li><p>Configure and manage SFMCAE connectors (e.g., webinar platforms)</p></li><li><p>Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub</p></li></ul><p></p><p></p><p><b>Who you are</b></p><ul><li><p>You are seasoned in marketing and sales processes of a large b2b manufacturing company</p></li><li><p>You have a bachelor’s degree in marketing or an equivalent area of study, and a substantial five-year background and hands-on experience with Salesforce Marketing Cloud Account Engagement (SFMCAE), or an equivalent marketing automation platform</p></li><li><p>You have a very good command of:</p><ul><li><p>Salesforce Marketing Cloud Account Engagement (preferred certifications Specialist or Consultant)</p></li><li><p>Lead and demand generation processes</p></li></ul></li><li><p>You have at least basic understanding of (considered as an asset):</p><ul><li><p>Customer Relationship Management platforms</p></li><li><p>Salesforce ecosystem</p></li></ul></li><li><p>You possess strong troubleshooting skills and the ability to resolve technical issues independently, complemented by your creative thinking which enables you to find effective solutions</p></li><li><p>You have extensive experience facilitating workshops, training sessions, and onboarding for internal stakeholders, and your highly effective communication and collaboration skills enable you to present complex information clearly and persuasively</p></li><li><p>You are highly organized with an ability to manage multiple projects simultaneously in a fast-paced environment with strict deadlines</p></li><li><p>You have at least C1 level of <b>English</b> proficiency (verbal and written) and preferably at least C1 level of <b>Polish</b> proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners</p></li></ul><p></p><p></p><p><b>This is what we offer to you </b></p><ul><li><p><b>A meaningful job:</b> We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.</p></li><li><p><b>A caring community:</b> Our