Head of Communications AI Systems & Social Production

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

Generative engine optimization is rewriting how communications, content marketing, and social work — what gets written, how it gets made, where it lives, and whether it surfaces at all. We're hiring someone to keep us world-class in content creation for social platforms with an AI bent: You'll build the AI systems, workflows, and production capabilities that power our social content engine while helping our broader communications, content marketing, and social teams operate at the speed and scale this moment demands. This is a content role as much as an infrastructure role. The person who succeeds here doesn't just build systems — they feed them. They know what great social content looks like across platforms, they can make it, and they build the workflows that make producing it consistently feel less like a heroic effort and more like a well-run machine. The video and production capabilities this role requires are central, not supplementary. This person is making things — social-ready video, visual assets, platform-native content — while simultaneously building the systems that scale that production beyond what any one person could do alone. This person will work on all manner of communications functions in partnership with the teams working in those verticals: executive communications, product communications, analyst communications, content marketing, editorial, and social media.

 

A bit about you: You have great judgment, an authentic voice, and know when to deploy it. You live on social — you understand what works on each platform, why it works, and how to make it. You're well-versed in the ways of AI, communications, and social on all platforms, and have a demonstrated ability to create workflows and assets to achieve business goals. You love to dig into all aspects of the work. You'll need to be able to seek out information to support business needs, distill what you've found, create social strategies, draft plans, and then execute — including holding the camera and using the editing software when the need arises. To succeed, you'll be proactive, organized, and able to thrive in a matrixed environment. You are creative, have top-notch content creation skills, but you love a good edit. You enjoy the challenge a tight deadline brings and have the wit and scrappiness to meet it. You love to get into the weeds and help tell a story. You are flexible in the face of change. You get joy from growing an enterprise that helps businesses and people be successful. You bring top-tier emotional intelligence and a sense of humor to all you do.

 

This position is an individual contributor role reporting to the VP, Corporate Communications and Public Relations.

 

Responsibility

• Produce social content across the content-driven platforms (YouTube and IG to start), with a clear understanding of what performs where and why

• Audit and reimagine social and communications workflows through the lens of GEO — ensuring content is structured, distributed, and formatted to be discovered and cited by AI-driven search and answer engines

• Build and manage a social content pipeline leveraging AI-native tools when appropriate: from ideation and scripting through production, editing, scheduling, and performance analysis

• Evaluate, pilot, and implement AI tooling across the full content lifecycle — not just for social, but across communications, content marketing, and editorial functions

• Build durable systems — playbooks, templates, governance frameworks, and training — so the team can produce at scale without the quality or consistency slipping

• Serve as the team's internal authority on the AI landscape: what's production-ready, what's coming, and what requires us to change how we work now

Job Designation

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when